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How party affiliation affects where consumers shop

Democrats are less likely to shop at Walmart than Independents and Republicans.
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· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

We understand covering politics might induce a groan, but since politics seem to be woven into consumer purchasing decisions at this point, à la Bud Light and Starbucks, brands are paying attention.

Marketing technology firm Stirista surveyed 2,000 likely voters based on party affiliation and found that Democrats and Republicans are nearly equally likely—44% and 46%, respectively—to buy from small, local independent businesses.

  • As for the bigger players, Democrats visit Starbucks and Chipotle more than any other group, and Republicans go to Chick-fil-A, Black Rifle Coffee, and Cracker Barrel.
  • Almost a fifth of independents said they’ve actually never been to any of the places listed in the survey.

Democrats were less likely to shop at Walmart than Independents and Republicans, but it was still their most commonly shopped store. That was followed by Target, Aldi, and Costco.

  • Nearly three-quarters of Republicans (73%) shop at Walmart and are the least likely (29%) to go to Target among all three groups.
  • Compared to Independents and Republicans, a quarter of Democrats said they regularly shop at Trader Joe’s, as opposed to 17% of Independents and 16% of Republicans.
Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.