E-Commerce
The rise of agentic commerce could shift retailers’ focus to products
Exclusive brand partnerships are becoming core to Ulta Beauty’s strategy to engage consumers using AI to shop, CEO Kecia Steelman said at NRF.
AI Shopping
E-Commerce
Why agentic commerce stole the spotlight at NRF
Google’s splash at NRF quickly made Sundar Pichai the star of the show with his first appearance at retail’s big show.
E-Commerce
Shopify president: Agentic commerce could usher in ‘merit-based shopping’
AI agent-based shopping could increase e-commerce penetration and ultimately “level the playing field” for brands, Harley Finkelstein told Retail Brew.
Marketing
Consumers love using AI to shop, but retailers aren’t quite there yet: survey
According to a report by Shopify and Constructor, 68% of shoppers believe that retail website searches are in need of an upgrade.
Marketing
This marketing platform helps garden centers cultivate customers
Plantista’s plant-care reminders and AI garden designs could boost spending among Gen Z.
E-Commerce
Move over SEO: Why retailers and brands need to start thinking about GEO
GEO—generative engine optimization—could be critical for marketers as shoppers turn to large language models for product recommendations.
Operations
Three areas of retail technology companies should be paying attention to
A recent report found that 75% of generative AI’s value will come in four areas: customer operations, marketing and sales, software engineering, and R&D.
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