E-comm

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E-Commerce

Three Investments to Drive E-Commerce Growth

A split screen image from with Andrew Adam Newman conducting an online interview with Nik Sharma.
DTC

How Nik Sharma decides whether to invest in a DTC brand

Before he takes out his checkbook, your product better solve a problem, shake up a category, and have a clear path to both your first 5,000 customers and $10 million in revenue.

Andrew Adam Newman
Ding Zheng, who calls himself “The Sales Rapper,” in a rap video that Aidaptive made to market itself. Text on the screen says, "My July sales looking like a Taylor Swift show."
DTC

Why an AI e-commerce solutions company is making rap videos

The videos, by Aidaptive and ‘The Sales Rapper,’ keep it real about conversion rate optimization.

Andrew Adam Newman
Amazon is masking IP addresses
Marketing

Amazon gets backlash for rates it pays content creators on Inspire video feed

Retail marketing hits and misses from the past week.

Alex Vuocolo
Peak Design CEO and founder Peter Dering in a 2011 pitch video.
DTC

Why this DTC brand keeps using Kickstarter to launch products long after it needs crowdfunding

Peak Design has raised $36 million for 11 Kickstarter campaigns. Its founder sees it as the firm’s ‘initial sales channel’ and ‘community building platform.’

Andrew Adam Newman

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.