Marketing
Exclusive: Percentage who’d recommend Target dropped 11 points after it caved on DEI
Reputation firms show Target’s lost more ground than other DEI backtrackers.
Marketing
Marketing
Ulta, Target lose beauty share with teens, while Bath & Body Works mounts a comeback
Teens engagement with retailers’ loyalty programs proves teen beauty is “not a one takes all market,” according to Piper Sandler.
Marketing
Half of cannabis users say they’ll consume more during Trump administration
Women 21–34 most likely, with 59% apt to use more cannabis during Trump’s presidency.
Marketing
A Retailer's guide to mastering customer data
How retailers can interpret shopper data to maximize impact.
Marketing
Gen Z is over credit cards as debit cards and BNPL gain traction: survey
A new Morning Consult Cash App Afterpay survey found that credit cards give Gen Z the “ick.”
Marketing
Inside the brand refresh core to Olaplex’s new strategic vision
Olaplex CMO Katie Gohman details efforts from retail merchandising to ad spots aimed at establishing a stronger connection with consumers.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
