Marketing

Megan Thee Stallion in Pepsi Gladiator-inspired campaign
Marketing

This Week in Retail: Pepsi launches Gladiator-inspired campaign, GameStop releases Q2 earnings

Plus, Fed releases latest consumer data report and Foot Locker celebrates its 50th anniversary.

Alex Vuocolo
Elly Ross Lil Sweet Treat TikTok
Marketing

Tok of the town: How Lil Sweet Treat built a community of “candy connoisseurs” on TikTok

Elly Ross has garnered millions of views as she’s taken consumers on the ups and downs of opening her NYC candy shop.

Erin Cabrey
Awning of a Burberry store
Marketing

Tom Ford gets a new creative director, Burberry appoints new CMO

This week in fashion news.

Jeena Sharma
An illustration of Tootsie, a friendly monster who appears on the screen of a Aetrex's 3D foot scanning device to guide children when their feet are being measured.
Marketing

Aetrex introduces a 3D foot scanning device for children

A friendly monster, Tootsie, instructs and entertains kids as they use the device.

Andrew Adam Newman
Greta Meyer (right) with Andrew Adam Newman on stage at a recent eTail conference in Boston.
Marketing

Why this tampon startup is forging partnerships with women’s sports teams

Greta Meyer co-founded the brand as an undergraduate student, when she and her lacrosse teammates dreaded leaks.

Andrew Adam Newman
Three kids with electronic devices on a sofa.
Marketing

More than half of parents go into debt buying tech devices for kids for school: survey

The ecoATM survey also found that inflation has made parents seek lower-price brands and deals.

Andrew Adam Newman

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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