Marketing

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Teens standing in a circle, using cellphones.
Marketing

Nike, Pink, and Apple Pay top latest Teen Cool Brands list

Parents might not celebrate the highly processed and sugary brands on the YPulse list.

Andrew Adam Newman
Headshot of Channele Urquico, a young woman with long, dark brown hair smiling.
Marketing

Coworking with Chanelle Urquico

She’s International DSP Engagement Lead at TripleLift.

Erin Cabrey
A black king chess piece next a white pawn chess piece
Marketing

How retailers can leverage their private label marketing advantage over national brands

As sales grow, there are several effective strategies that’ll drive consumers to switch up their grocery haul.

Erin Cabrey
Promotional image from Korres
Marketing

Protein has come for water, coffee, and now moisturizers

Skin care brands are capitalizing on the protein craze but having consumers buy into it without scientific backing is difficult.

Jeena Sharma
A Chomps Savory Breakfast Chicken Stick is on a table with breakfast items including orange juice and toast with jam.
Marketing

How Chomps is pitching meat sticks for breakfast

Its Savory Breakfast offering is among its first chicken varieties.

Andrew Adam Newman
$100 bills with belt around it.
Marketing

Consumers say they’re financially worse off and it’s changing how they shop

Rising grocery prices and economic anxiety are pushing shoppers toward sales, private labels, and cheaper dining options.

Jeena Sharma
A portrait of Arthur Leopold, co-founder and CEO of Agentio, an AI-native platform for creator advertising
Marketing

There’s more to creator marketing than just ‘doing it’ with Agentio’s Arthur Leopold

The advertising executive, who’s set to speak at The Future of Retail Marketing, shares why a diversified creator portfolio outperforms concentrated bets every time and what that means for succeeding in today’s creator marketing landscape.

Jaimee Kidd

Partnerships, now with receipts. Retailers need trust and data. impact.com helps brands discover, manage, and scale partnerships in one platform, then measures what moves shoppers to buy. With brands that combine influencer and affiliate programs seeing 46% higher sales, the “growth engine” of 2026 is already here. The new State of Affiliate Marketing report reveals how top retailers are driving measurable, long-term growth. Download the report.

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