Marketing
Why Americans put more than $1 billion on BNPL in a single day
Despite economic pressure, Cyber Week discounts pushed shoppers toward “pay later” at record levels.
Marketing
Marketing
Why Urban Outfitters is building sandcastles and igloos at Chicago's O’Hare Airport
The retailer is betting on high-traffic spaces, IRL connection, and experiential retail to captivate young shoppers.
Marketing
Move over Instagram, consumers are turning to each other for shopping advice
New Trustpilot data shows Americans want real world feedback before buying.
Marketing
Nearly 1 in 3 will spend less on holiday decorations this year
The Rocket Mortgage and Redfin survey also shows 26% of Americans will spend less on gifts.
Marketing
Why speedy shipping may be crucial to holding on to customers
According to Blue Yonder, 53% of shoppers expect their packages to arrive within two to four days.
Marketing
How Bogg, the mom-approved beach bag, is rebranding itself for year-round appeal
After hitting $100 million in annual sales, Bogg is betting on design innovation to turn its cult beach bag into a luxe everyday accessory.
Marketing
Shoppers are shopping, but brands are not marketing early enough: survey
New Omnisend data shows most retailers start their holiday campaigns after shoppers have already filled their carts.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
