Marketing
Hosting a Super Bowl party may cost a pretty penny this year
Per Financebuzz, hosting a Super Bowl party will be 7.2% more expensive than in 2025 and 43.9% more expensive than 2020.
Marketing
Marketing
Customers are more likely to forgive high prices over a bad customer experience: study
Per Havas CX, 59% of shoppers were likely to “abandon a brand” after a single bad experience.
Marketing
At the Australian Open, tennis is just one of the attractions
From Ralph Lauren to Roblox, Australian Open is leveraging global brands to reach US, Chinese, and Gen Z audiences well beyond the court.
Marketing
Show us your swag!
These brands went beyond pens and keychains at NRF’s trade show.
Marketing
E-commerce orders jumped 147% last year, but growth stayed concentrated at the top: study
New data from Omnisend showed most online retail growth flowed to a small group of winners as shoppers became more intentional and harder to impress.
Marketing
Nearly 1 in 6 Dry January participants will consume cannabis beverages instead
Cannabis beverage brands are promoting themselves as booze alternatives.
Marketing
Tulu’s product-rental app in apartment buildings is a consumer insight bonanza for brands
Partner brands including Phillips, Bosch, and Kärcher also test product durability.
Retail news that keeps industry pros in the know
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