Why short-shorts brand Chubbies just launched a resale site
Co-founder Rainer Castillo on mocking cargo shorts for 15 years, and why fans really will buy used swim trunks.
Co-founder Rainer Castillo on mocking cargo shorts for 15 years, and why fans really will buy used swim trunks.
At the ReCon resale conference, executives predicted the technology will fuel the sector’s growth.
And 58% then buy new items from the brand, per McKinsey data and ReCon.
Its industry report contrasts claims that resale doesn’t “cannabilize” new product sales.
Paradoxically, those with largest wardrobes are most apt to think nothing’s wearable, poll found.
AI, new regulations, and more brands entering the fray all could boost the category.
Tariffs were a “tailwind” as recommerce continued to surge.
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