At NRF, this exhibitor’s lure was a free 2-carat diamond…but where is it now?
To learn if their “diamond” was real, attendees were beckoned to the trade-show booth.

Andrew is a senior reporter for Retail Brew. He’s been a frequent contributor to The New York Times and had stints as senior editor for Studio 360 with Kurt Andersen and as editor in chief of alternative newsweeklies in Pittsburgh and Boise.
To learn if their “diamond” was real, attendees were beckoned to the trade-show booth.
Tamara Coleman started grinding peanuts in her food processor. Now she’s expanding into grocery stores.
States including New Jersey and Connecticut had their highest sales days of the past year, per Lit Alerts.
American Giant founder Bayard Winthrop on why his new, softer hoodie is not New Coke.
Among 15 sectors, retail was among only four where bonuses decreased, per Gusto.
The retailer talked omnichannel strategy at NRF.
These brands went beyond pens and keychains at NRF’s trade show.
Cannabis beverage brands are promoting themselves as booze alternatives.
Partner brands including Phillips, Bosch, and Kärcher also test product durability.
AI, new regulations, and more brands entering the fray all could boost the category.