Andrew Adam Newman

Senior Reporter, Retail Brew

Andrew is a senior reporter for Retail Brew. He’s been a frequent contributor to The New York Times and had stints as senior editor for Studio 360 with Kurt Andersen and as editor in chief of alternative newsweeklies in Pittsburgh and Boise.

Michael Carle (left) and Andrew Adam Newman onstage t Retail Brew’s Clicks, Bricks & Everything In-Between Summit in New York on June 3.
Marketing

How Nate’s Honey grew by taking on energy gels

A conversation with Sweet Harvest Foods CEO Michael Carle.

Andrew Adam Newman
Jesse Marsch, head coach of the Canadian men’s national soccer team, Jesse Marsch stands on an indoor soccer field, looking down at a soccer ball suspended in front of him as he keeps it in the air with a controlled touch, similar to a game of hacky sack.
Marketing

Why ‘performance jeanswear’ brand Duer is sponsoring Canada’s coach for the World Cup

Jesse Marsch is featured on the brand’s website and social media channels.

Andrew Adam Newman
A cast photo from the television show Cheers.
Consumer Behavior & Trends

Half of restaurants’ orders come from just 7% of guests

Data from Toast and Resy underscores the value of regulars.

Andrew Adam Newman
An illustration of how Endear's clienteling software works includes the sort of message a sales associate would send a customer.
Consumer Behavior & Trends

How Endear uses AI to help in-store sales teams send personalized messages

The one-of-a-kind “clienteling” messages are up 50% in the last year on the platform.

Andrew Adam Newman
Bar Keeper’s Friend lid
Marketing

How Reddit complaints led this brand to finally make a lid for its 144-year-old cleaner

Bar Keeper’s Friend gave away more than 1,000 reusable lids through a promotion.

Andrew Adam Newman
A model wearing a Brooklinen robe holds the DedCool pillow fragrance.
E-Commerce

Why Brooklinen is partnering with scent brand DedCool on a pillow fragrance

The bed brand is highlighting its booming robe business in the collab.

Andrew Adam Newman
A tomato basil pizza bagel.
Marketing

Why Carmine’s is promoting pizza bagels to sell more sauce

The effort launched with a pizza-bagel menu at Tompkins Square Bagels.

Andrew Adam Newman
A girl uses her phone while in bed in her darkened room.
E-Commerce

More tweens have purchased items from games than from brands’ websites

It’s the first generation where “the virtual storefront came first,” says YPulse report.

Andrew Adam Newman
A porta-potty that is a permanent fixture inside the new Brunt flagship store.
Stores

Why a porta-potty is a permanent fixture in this workwear brand’s flagship

With cinder blocks and unfinished plywood, Brunt’s showroom evokes a jobsite.

Andrew Adam Newman
A box of Barrière's multivitamin sticker patches with animals printed on them.
Marketing

Why Barrière thinks skin patches are the future of kids’ wellness

With a Target partnership, it hopes to do for vitamin patches what Flintstones did for chewables.

Andrew Adam Newman