Nearly 1 in 6 Dry January participants will consume cannabis beverages instead
Cannabis beverage brands are promoting themselves as booze alternatives.

Andrew is a senior reporter for Retail Brew. He’s been a frequent contributor to The New York Times and had stints as senior editor for Studio 360 with Kurt Andersen and as editor in chief of alternative newsweeklies in Pittsburgh and Boise.
Cannabis beverage brands are promoting themselves as booze alternatives.
Partner brands including Phillips, Bosch, and Kärcher also test product durability.
AI, new regulations, and more brands entering the fray all could boost the category.
Breakfast cereals highlighted protein content and Americans cooked with cheaper cuts of beef.
Loop data measures from Black Friday through the following Thursday.
Tariffs were a “tailwind” as recommerce continued to surge.
EBay surveyed consumers who’ve already bought or sold used items.
“Value brands do better when people are struggling,” said HPB’s president.
The Rocket Mortgage and Redfin survey also shows 26% of Americans will spend less on gifts.
With a new Target partnership, the Belgian DTC brand is revisiting its retail strategy.