How Duke’s Mayo got cooking with restaurants to grow retail sales
Cracker Barrel will add Duke’s branding to four menu items as the brand expands nationally.

Andrew is a senior reporter for Retail Brew. He’s been a frequent contributor to The New York Times and had stints as senior editor for Studio 360 with Kurt Andersen and as editor in chief of alternative newsweeklies in Pittsburgh and Boise.
Cracker Barrel will add Duke’s branding to four menu items as the brand expands nationally.
The bootstrapped brand launched in 2024 and is already in Target, Kroger, and Albertsons.
Brands like Goodr access smaller markets, while retailers burnish their local assortments.
Along with much higher prices than liquidation, branded resale brings in new customers.
Toast analyzed a single match day in a 5-mile radius of the stadium.
Calling itself “clean beauty” for dogs, Lil Luv Dog is sold at Goop and Violet Grey.
The strategy aims to grow beyond the cold season.
They’re part of a coalition also advocating for lower labor taxes for resale, repair.
The 134-year-old brand is touting its US-made work boots.
It will open 1,575 stores this season, its most ever.