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Jeena Sharma

Jeena is a reporter for Retail Brew covering fashion and luxury.

Image of the Singapore skyline at sunset
Stores

Why luxury brands are increasingly turning to Southeast Asia for growth

Brands including Dior, Gucci, and Louis Vuitton are expanding across the region as they look beyond China for younger shoppers, and stronger tourism markets.

Loyalty program cost grows
Consumer Behavior & Trends

Loyalty programs could be retailers’ smartest bet to win over repeat shoppers

New research from LoyaltyLion found that loyalty memberships encourage repeat purchases.

REI promotional image
Marketing

For REI, inclusive design is becoming a baseline

The co-op’s updated 2026 Product Impact Standards encourage partners on everything from representation to sizing.

A woman shopping
Marketing

Consumers are still making impulse purchases—and then regretting them: survey

According to a recent survey by PartnerCentric, 81% of consumers have already made an impulse buy this year.

Outfit made from recycled materials by Circ
Stores

How one recycler is trying to remake the viscose supply chain

With a partnership with the world’s largest viscose filament producer and investment from Patagonia, recycling startup Circ is trying to bring recycled textiles to scale.

Jockey 150th anniversary ad
Marketing

Jockey’s president and COO on the brand’s enduring legacy

As the iconic underwear retailer marks its 150th year, Mark Fedyk told Retail Brew about what keeps the brand relevant today.

Stores

The state of stores

Even in the age of AI, retailers continue to bet big on brick and mortar.

Nike store on Fifth Avenue
E-Commerce

Fifth Avenue Association president on the iconic street’s billion-dollar transformation

Experiential stores, billion-dollar investments, and a sweeping boulevard redesign are reshaping New York’s most famous shopping street.

Glamorise models
E-Commerce

Inside Wacoal’s acquisition of Glamorise

Outgoing CEO Mitchell Kauffman spoke to Retail Brew about why it made sense for the intimate apparel retailer to acquire an e-commerce innerwear brand.

DoorDash promo image for new fashion brands
E-Commerce

Delivery apps want to bring fast fashion to your doorstep—literally

DoorDash and Uber Eats have inked big fashion partnerships over the past year pitching themselves as a quick delivery portal for everything from snacks to sneakers.