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Jeena Sharma

People looking at the holiday decorations on 5th ave.
Marketing

Gen Z is shopping the holiday vibes, not just the discounts

Younger shoppers say festive decor, music, and small seasonal touches are pulling them back into stores even as budgets stay tight.

A thief surrounded by cards on fishing hooks floating above a laptop.
Marketing

Nearly 90% of Americans say they can’t tell what’s real online

New data from Checkr shows Americans are abandoning purchases and platforms due to growing online skepticism.

Myntra offices
E-Commerce

Inside the rise of an e-commerce giant in India

With the Indian e-commerce market projected to reach $325 billion by 2030, Flipkart-owned Myntra has acquired a front row seat.

Away installation in Soho, New York
Marketing

Running out of packing space? Away has an 8-foot replica of its iconic suitcase to address the problem

As part of its “Get Away With More” holiday campaign, the retailer showed up in SoHo with a “larger-than-life” iteration of its classic suitcases.

A woman carrying shopping bags and her phone
Marketing

Why Americans put more than $1 billion on BNPL in a single day

Despite economic pressure, Cyber Week discounts pushed shoppers toward “pay later” at record levels.

Urban Outfitters pop-up at Chicago O'Hare Airport
Marketing

Why Urban Outfitters is building sandcastles and igloos at Chicago's O’Hare Airport

The retailer is betting on high-traffic spaces, IRL connection, and experiential retail to captivate young shoppers.

A person standing before several 5-star reviews on a laptop
Marketing

Move over Instagram, consumers are turning to each other for shopping advice

New Trustpilot data shows Americans want real world feedback before buying.

Stores

A beloved soul food restaurant shows how small businesses survive big pressures

With help from a $50k small business grant, Drew’s Place in Fort Worth is investing in its historic building while continuing to offer value to generations of loyal diners.

Gif of shipping boxes going through a conveyor belt marked by a checkmark.
Marketing

Why speedy shipping may be crucial to holding on to customers

According to Blue Yonder, 53% of shoppers expect their packages to arrive within two to four days.

A bundle from Urban Stems and Drinks collaboration
E-Commerce

Exclusive: Why Urban Stems is selling alcohol

CEO Meenakshi Lala explains why flowers and wine make the perfect bundle.