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Jeena Sharma

Jeena is a reporter for Retail Brew covering fashion and luxury.

A dollar sign made out of chocolates
Marketing

Americans’ appetite for chocolate is growing faster than its price tag

A new study by Gourmet Gift Baskets found that searches for chocolates outpaced the rise in chocolate prices between 2022 and 2025.

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Jin Soon Choi
Stores

How Jin Soon Choi became fashion’s most trusted nail artist

From navigating discrimination to reshaping the role of manicurists, the founder of Jinsoon opens up about confidence, cultural change, and career longevity.

A better merge sign
Marketing

Why retailers are buying less often but spending more

Per KPMG, companies are chasing growth areas like health and wellness while getting rid of underperformers.

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System hacked warning alert on notebook (Laptop). Cyber attack on computer network, Virus, Spyware, Malware or Malicious software. Cyber security and cybercrime. Compromised information internet.
Marketing

Most businesses view cybersecurity as a bigger threat than tariffs or geopolitical instabilities

Per a recent study by supply chain intelligence firm Zero100, over a third of businesses considered cyber incidents “the biggest threat to continuity” in 2026.

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Promotional image from Syrn
Marketing

Sydney Sweeney’s Syrn has already attracted controversy, but can it be a brand that lasts?

Well, it depends.

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Allbirds
Stores

Can Allbirds fly back to profitability?

As the eco-friendly retailer prepares to shutter all its US locations, experts outline the factors that pushed a onetime DTC darling back toward digital-first retail.

Valentine's Day shopping
Marketing

Why Valentine’s Day lost its retail glow this year

As 1 in 4 shoppers skipped gifting, brands halved V-Day email pushes despite overall marketing volume rising.

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A Ralph Lauren Polo player swinging his club at a pile of money.
Marketing

Ralph Lauren is climbing Lyst’s hottest brand and product rankings

Lyst reveals a big quarter for Ralph Lauren, despite familiar names staying put up top.

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From MAC's Makeup Services For All program.
Stores

MAC and Kenneth Cole are proving mission-led spending can be good for people and business

In the wake of federal funding cuts, retailers investing in social causes may not be just filling funding gaps but boosting loyalty.

Champagne sales down
Stores

Should LVMH brace for bigger losses?

The luxury megagiant reported disappointing numbers leading to its stocks plummeting, but experts don’t necessarily believe it’s all doom for the conglomerate.