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Jeena Sharma

Jeena is a reporter for Retail Brew covering fashion and luxury.

Facade of a PacSun retail store
Marketing

Pacsun CEO on the brand’s Gen Z reinvention

CEO Brieane Olson told Retail Brew about her new book, the retailer’s comeback, and the challenge of staying culturally relevant.

John Hardy store in Soho, NYC
Stores

Inside John Hardy’s plan to modernize a 50-year-old jewelry brand

President Matt Tepper tells Retail Brew how under Reed Krakoff’s creative leadership, the company is revamping everything from store design to product collections.

Footlocker Hoops Lives Here
Marketing

Foot Locker CMO on how the retailer plans to turn basketball culture into a year-round retail strategy

Brett O’Brien explains why the company is doubling down on hoops, investing in community programs, and seeing growing demand for women’s basketball sneakers.

Primark store opening in NYC
Stores

Primark’s biggest US bet yet: a Manhattan flagship built on ultra-low prices

At the brand’s recent flagship opening in New York’s Herald Square, Primark US President Kevin Tulip told Retail Brew about its evolving role in the US.

Image of the Singapore skyline at sunset
Stores

Why luxury brands are increasingly turning to Southeast Asia for growth

Brands including Dior, Gucci, and Louis Vuitton are expanding across the region as they look beyond China for younger shoppers, and stronger tourism markets.

Loyalty program cost grows
Consumer Behavior & Trends

Loyalty programs could be retailers’ smartest bet to win over repeat shoppers

New research from LoyaltyLion found that loyalty memberships encourage repeat purchases.

REI promotional image
Marketing

For REI, inclusive design is becoming a baseline

The co-op’s updated 2026 Product Impact Standards encourage partners on everything from representation to sizing.

A woman shopping
Marketing

Consumers are still making impulse purchases—and then regretting them: survey

According to a recent survey by PartnerCentric, 81% of consumers have already made an impulse buy this year.

Outfit made from recycled materials by Circ
Stores

How one recycler is trying to remake the viscose supply chain

With a partnership with the world’s largest viscose filament producer and investment from Patagonia, recycling startup Circ is trying to bring recycled textiles to scale.

Jockey 150th anniversary ad
Marketing

Jockey’s president and COO on the brand’s enduring legacy

As the iconic underwear retailer marks its 150th year, Mark Fedyk told Retail Brew about what keeps the brand relevant today.