Consumer Behavior & Trends
Consumers are happy to take shopping advice from AI, but actually letting it buy something? Not so much
New research by Feedvisor suggests consumers still prefer to have the final say when it comes to spending their money.
Jeena is a reporter for Retail Brew covering fashion and luxury.
Marketing
Beyond Yoga CMO on turning fitness classes into a retail opportunity
The activewear retailer’s immersive NYC pop-up is part store, part community hub, and part test of how experiential retail can drive acquisition.
Consumer Behavior & Trends
Americans are spending more than ever on Halloween, but not throwing caution to the wind
Projected spending is set to reach a record $13.5 billion, while nearly half of shoppers are starting before October and keeping value top of mind.
E-Commerce
Why Lulus is betting big on Macy’s, Bloomingdale’s, and wholesale in general
CEO Crystal Landsem told Retail Brew that department stores are becoming both a sales channel and a profitable way to introduce new customers to the brand.
Marketing
Under Armour and the Ravens turn sponsorship into retail experience
The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.
Stores
Salomon president on retail expansion in the US
Steve Doolan spoke to Retail Brew about the importance of physical retail.
Stores
How Ingrid & Isabel grew so fast without VC funding
The maternity brand’s founder and CEO says operating within your means can be a competitive advantage.
Consumer Behavior & Trends
The Honey Pot looks beyond foot traffic to bring in shoppers
The menstrual care brand’s director of brand marketing spoke with Retail Brew about the evolving path to purchase.
Marketing
Tinder’s latest match isn’t a user. It’s Diesel
CMO Melissa Hobley told Retail Brew about its partnership with Diesel as part of a global Pride campaign.
Consumer Behavior & Trends
Price and loyalty remain crucial to consumers, even when taking AI recommendations
Per latest research from PSE Consulting, 32% of shoppers said the price was the biggest driver when deciding between product or brand recommendations made by AI.