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Jeena Sharma

Myntra offices
E-Commerce

Inside the rise of an e-commerce giant in India

With the Indian e-commerce market projected to reach $325 billion by 2030, Flipkart-owned Myntra has acquired a front row seat.

Away installation in Soho, New York
Marketing

Running out of packing space? Away has an 8-foot replica of its iconic suitcase to address the problem

As part of its “Get Away With More” holiday campaign, the retailer showed up in SoHo with a “larger-than-life” iteration of its classic suitcases.

A woman carrying shopping bags and her phone
Marketing

Why Americans put more than $1 billion on BNPL in a single day

Despite economic pressure, Cyber Week discounts pushed shoppers toward “pay later” at record levels.

Urban Outfitters pop-up at Chicago O'Hare Airport
Marketing

Why Urban Outfitters is building sandcastles and igloos at Chicago's O’Hare Airport

The retailer is betting on high-traffic spaces, IRL connection, and experiential retail to captivate young shoppers.

A person standing before several 5-star reviews on a laptop
Marketing

Move over Instagram, consumers are turning to each other for shopping advice

New Trustpilot data shows Americans want real world feedback before buying.

Stores

A beloved soul food restaurant shows how small businesses survive big pressures

With help from a $50k small business grant, Drew’s Place in Fort Worth is investing in its historic building while continuing to offer value to generations of loyal diners.

Gif of shipping boxes going through a conveyor belt marked by a checkmark.
Marketing

Why speedy shipping may be crucial to holding on to customers

According to Blue Yonder, 53% of shoppers expect their packages to arrive within two to four days.

A bundle from Urban Stems and Drinks collaboration
E-Commerce

Exclusive: Why Urban Stems is selling alcohol

CEO Meenakshi Lala explains why flowers and wine make the perfect bundle.

Bogg Bougie Quilted Bag in Rose Petal
Marketing

How Bogg, the mom-approved beach bag, is rebranding itself for year-round appeal

After hitting $100 million in annual sales, Bogg is betting on design innovation to turn its cult beach bag into a luxe everyday accessory.

Louis Vuitton Cruise 2025 Collection Fashion Show
Stores

How players like LVMH and Kering shaped fashion M&A over 25 years

Decades of dealmaking have changed the stakes for consolidation in the industry.