Ralph Lauren is climbing Lyst’s hottest brand and product rankings

It’s that time of year again. The Lyst Index, which tracks the hottest fashion brands and products each quarter, just dropped its Q4 rankings, and the top of the list is looking pretty familiar.

Much like in Q3, Saint Laurent claimed the No. 1 spot, followed by Miu Miu and COS. Interestingly, while Saint Laurent has continued to top Lyst’s index for the past couple of quarters, sales for the retailer were down in Q3 of 2025.

But perhaps the biggest surprise of the season was Ralph Lauren—which sat at No. 4—a new entrant in the top five that pushed The Row down to seventh place.

The iconic American retailer’s rise wasn’t limited to the brand list. Its cable-knit quarter-zip sweater also landed the title of hottest product of the season. According to Lyst, searches for the style were up 132% over the last three months.

“Ralph Lauren emerges as one of the Index’s strongest contenders this quarter, moving five positions with a +24% increase in demand on Lyst QoQ,” the company said in a release. “The brand’s meaningful momentum is driven by a renewed commitment to its core visual and lifestyle narrative, which is resonating worldwide.”

Other notable products on Lyst’s hottest-products ranking included Massimo Dutti’s puffer jacket in second place followed by Arc’teryx’s bird head toque, which Lyst fondly dubbed “the world’s hottest headwear.”