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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Sidekick app generator
E-Commerce

Shopify plugs in more AI power to merchant assistant

Sidekick is evolving from a basic chatbot into a proactive AI agent that can execute and deliver operational insights.

kitchen thanksgiving
E-Commerce

Shopify’s November trends lead to the kitchen

Shoppers stocked up on food steamers, roasting pans, and marshmallows.

Shopify app
E-Commerce

Shopify’s Black Friday-Cyber Monday sales surged 27% despite brief site outage

On Dec. 1, Shopify experienced technical difficulties that temporarily blocked merchants from accessing their admin dashboards.

Walmart sign
E-Commerce

Can John Furner lead Walmart through its AI era?

Three experts weighed in on how Furner thinks about technology and AI.

Target store
E-Commerce

Target quietly adds ChatGPT to its cart

Target’s ChatGPT experience rolls out in beta just before Thanksgiving.

Whatnot AI tools
E-Commerce

‘Whatnot looks like all of e-commerce’: Chief Product Officer Tom Verrilli

The live shopping platform generated more than $6 billion in GMV this year.

Backcountry collage
Marketing

Lower CPMs do result in conversions: SVP of Marketing at Backcountry

John St. Juliana on why Backcountry doubled its spend on Meta.

private label
E-Commerce

Private-label apparel is getting an attitude upgrade

From e-commerce shops like Bespoke Post to tech platforms like Stitch Fix, private label brands are showing up as a bigger part of overall retail strategy.

Cart Assistant by Instacart
E-Commerce

Instacart rolls out new agentic AI tools for grocery chains

Instacart introduces Cart Assistant and Store View in its enterprise AI push.

Illustration of a football wrapped in $100 bills
E-Commerce

Football must-haves, winter gear topped Shopify orders in October

Shoppers stocked up on football shoes, gloves, and chin straps.