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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Shopify app
E-Commerce

Shopify’s Shop app will be front and center this holiday season

The company is planning to run a much longer holiday season campaign, with different phases from now until December.

A collage of different steps of the Walmart supply chain process: a crane loading goods onto a truck, the facade of the Walmart office building in Silicon Valley, and a person looking at logistics on an iPad.
E-Commerce

How Walmart is increasing delivery speed using AI models

AI is enhancing inventory management and delivery speeds enabling sub hour deliveries at Walmart.

Students moving into a dorm
Consumer Behavior & Trends

Back-to-school shopping dominated Shopify in July

People also bought shade sails, meal replacement drinks and powders, and dorm room posters.

Back to school
Consumer Behavior & Trends

Back-to-school shopping started early, but many are waiting for better deals

Total spending for college students is expected to cross $100 billion for the first time because more people plan to buy new electronics this year.

Facebook marketplace Seller app
E-Commerce

Meta drops Seller app for Facebook Marketplace

Facebook’s version of Craigslist, where 430 million items are listed each month, is finally building proper tools for online sellers.

$100 bill in Amazon shopping cart
E-Commerce

What does July look like for Amazon merchants without a Prime Day?

Some sellers said it was nice to have breathing room to focus on back-to-school and the rest of the year.

Phone displaying TikTok shop pushing a cart
E-Commerce

Podean snaps up Social Commerce Club to focus on social shopping, TikTok Shop

TikTok Shop has a new flywheel, because it offers better fulfillment, more creators telling authentic stories, and a stronger product selection.

retail media or commerce media
Marketing

Rethink Retail forms retail media club to survive the AI transition

Media in Retail (MiR) is a closed executive network for the leaders actually running retail media, commerce media, and measurement.

DoorDash delivery
E-Commerce

Shopify merchants can now go live on DoorDash

DoorDash comes embedded within the Shopify ecosystem.

Dummy text juxtaposed with code to show how Catalog works with product data
E-Commerce

How Catalog is helping retailers show up on ChatGPT

Catalog runs more than 50 LLM calls to clean up a brand’s product data to make it palatable for AI models.