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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

TikTok Shop
Supply Chain

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.

The Shopify logo seen displayed on a smartphone next to a shopping cart.
E-Commerce

Shopify’s February data points to signature flowers and sweet treats

Shopify orders swung wildly from tulips and roses to herbicides and sprinklers.

Pinterest
Retail Media

Why is Pinterest losing advertiser interest?

Recently, Pinterest announced layoffs and now is blaming tariffs for a weak performance.

Shopify app
E-Commerce

Shopify says AI shopping will ‘not bypass’ its checkout

Shopify wants to make the agentic commerce experience feel like a merchant’s online store.

Street view of cursive Saks storefront sign
E-Commerce

Does Saks pulling out of Amazon’s marketplace reflect a deeper mismatch with luxury brands?

Walking into a store is expected to continue to lead the way for luxury shoppers.

Target store with shoppers leaving
Retail Media

Target drops ads within ChatGPT

The big box retailer said traffic from ChatGPT to Target has grown 40% on average each month.

AI ads ChatGPT
Marketing

What will ads in an agent assisted shopping world look like?

In agent-to-agent shopping, consumers may never see the ad.

Sponsored Impact.com
Google's new buy button agentic ai
E-Commerce

Google makes Etsy and Wayfair items shoppable within agentic AI search

Google said UCP’s potential will lay the foundation for a future where all commercial experiences can be seamless and agentic.

Amazon logo and AI chip
E-Commerce

Amazon ups the ante with $200 billion investment in AI

Amazon’s CEO said AI presents “an extraordinarily unusual opportunity to forever change the size of AWS and Amazon.com.”

The Saks Shops at Greenwich
E-Commerce

Saks pulls out of Amazon’s online store and cites lack of meaningful brand participation

Amazon’s quest to crack the luxury market just hit a snag.