Skip to main content

Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Two AI robot hands placing grocery items like milk and eggs into a shopping cart
E-Commerce

How AI is changing the personalization algorithm in retail

Retailers like Walmart are using AI to automate household shopping for staples like milk and eggs.

TikTok Shop Holiday event 2026
E-Commerce

TikTok Shop announces three-week Black Friday-Cyber Monday promotions

The platform is counting on livestreams from bigger brands and more established creators to drive holiday sales.

AI brings holiday gifts
E-Commerce

34% of shoppers are open to using AI to find gift ideas this holiday season: Gartner

Consumers say they are open to using the tools at the beginning of their shopping journey to help them narrow their selection process.

Google Rethink event logo
E-Commerce

Google tweaks its AI shopping experience ahead of the holidays

However, experts said that consumer adoption of Google’s AI tools remains low.

Jack o lantern with sunglasses and a toy shovel.
E-Commerce

Shopify shoppers got serious about holiday shopping in September

People splurged on Halloween costumes for kids, Christmas tree skirts, as well as space heaters and snow blowers.

Amazon warehouse with overlay of binary code
E-Commerce

Amazon warms up to outside AI agents

Amazon merchants will be able to access information about their Amazon stores in AI agents like Claude for the first time.

TikTok Shop
E-Commerce

TikTok Shop adds big names like Best Buy in push to become a mainstream marketplace

TikTok is investing in shopping like never before.

Boll & Branch stock photo
E-Commerce

How Boll & Branch stores helped build the brand’s first AI tool

Boll & Branch is using AI to scale its bed installation program.

the exterior of a san diego apple store
Stores

Apple’s former head of retail on brick and mortar today

Ron Johnson says AI won’t shift people from physical stores to online, or vice versa.

David's Bridal storefront
E-Commerce

David’s Bridal is using AI to say it’s not just about dress shopping

The company is building an AI tool to connect vendors like nail salons, florists and photographers to couples.