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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Facebook marketplace Seller app
E-Commerce

Meta drops Seller app for Facebook Marketplace

Facebook’s version of Craigslist, where 430 million items are listed each month, is finally building proper tools for online sellers.

$100 bill in Amazon shopping cart
E-Commerce

What does July look like for Amazon merchants without a Prime Day?

Some sellers said it was nice to have breathing room to focus on back-to-school and the rest of the year.

Phone displaying TikTok shop pushing a cart
E-Commerce

Podean snaps up Social Commerce Club to focus on social shopping, TikTok Shop

TikTok Shop has a new flywheel, because it offers better fulfillment, more creators telling authentic stories, and a stronger product selection.

retail media or commerce media
Marketing

Rethink Retail forms retail media club to survive the AI transition

Media in Retail (MiR) is a closed executive network for the leaders actually running retail media, commerce media, and measurement.

DoorDash delivery
E-Commerce

Shopify merchants can now go live on DoorDash

DoorDash comes embedded within the Shopify ecosystem.

Dummy text juxtaposed with code to show how Catalog works with product data
E-Commerce

How Catalog is helping retailers show up on ChatGPT

Catalog runs more than 50 LLM calls to clean up a brand’s product data to make it palatable for AI models.

Meta live video ads on Instagram reels
E-Commerce

Here’s what Meta brought to Cannes Lions on the shopping front

Live shopping formats and virtual credit cards were among the top shopping updates.

Landline phone
Consumer Behavior & Trends

Shopify shoppers are ditching smartphones for landlines this summer

People also bought sleep aids, sleep sprays, and mouth tape.

Shopping carts filled with one hundred dollar bills
E-Commerce

Amazon’s June Prime Day week turns into a hit for early summer shopping

This is the first time Amazon hosted a four-day event in the month of June.

Illustration of a gas nozzle dripping on a dollar bill with George Washington getting irritated by it
E-Commerce

Walmart says Walmart+ fuel perks are driving more loyalty

For Walmart the membership program is part of frequency flywheel to build relationships.