Seller reactions to TikTok Shop changing stance on shipping and fulfillment
TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.
Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.
TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.
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