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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

people and AI in theater
E-Commerce

AI is not a cannibalistic infrastructure, it’s a creative medium: Vêtir CEO

Vêtir gets luxury stylists to train its AI models and AI agents.

Walmart sign
E-Commerce

Walmart expands membership program Walmart+ to Canada

Walmart views Walmart+ as a key relationship driver that increases customer frequency and supports its broader enterprise growth strategy.

Walmart Store
E-Commerce

Key takeaways from Walmart Associates Week

The largest US retailer on tackling AI, inflation.

AI shopping iconography
E-Commerce

AEO is changing how brands get discovered online

Search is no longer about rankings—it’s about answers.

Summer camping trip
E-Commerce

Shopify shoppers lapped up Memorial Day sales

People bought walkie-talkies for camping trips, pool cleaners, and pillowcases on Shopify.

Amazon logo and AI chip
E-Commerce

Amazon opens its AI shopping tech for business with retailers

Amazon wants retailers to use its AI infrastructure to build shopping agents.

How the supply chain has been affected by tariff rumors
E-Commerce

Amazon throws open its logistics network, but experts say brands will be skeptical

Amazon wants to handle the delivery of inventory from warehouses to the customer’s doorstep for any brand.

Google's UCP checkout for retailers
E-Commerce

Google is adding two new AI features for retailers

AI Performance Insights and Conversational Attributes will help brands get discovered across Google’s AI surfaces.

Google's Universal Cart icon
E-Commerce

Google set to launch a Universal Cart, takes agentic shopping to YouTube

Google’s Universal Cart can make multi-item, multi-merchant shopping journeys possible.

online shopping with an AI agent
E-Commerce

How Rezolve AI is trying to build the future of agentic shopping

Rezolve AI is trying to fix online shopping with its Brain Suite of tools, using AI that understands what a customer actually means rather than just matching keywords.