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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Walmart sign
E-Commerce

Can John Furner lead Walmart through its AI era?

Three experts weighed in on how Furner thinks about technology and AI.

Target store
E-Commerce

Target quietly adds ChatGPT to its cart

Target’s ChatGPT experience rolls out in beta just before Thanksgiving.

Whatnot AI tools
E-Commerce

‘Whatnot looks like all of e-commerce’: Chief Product Officer Tom Verrilli

The live shopping platform generated more than $6 billion in GMV this year.

Backcountry collage
Marketing

Lower CPMs do result in conversions: SVP of Marketing at Backcountry

John St. Juliana on why Backcountry doubled its spend on Meta.

private label
E-Commerce

Private-label apparel is getting an attitude upgrade

From e-commerce shops like Bespoke Post to tech platforms like Stitch Fix, private label brands are showing up as a bigger part of overall retail strategy.

Cart Assistant by Instacart
E-Commerce

Instacart rolls out new agentic AI tools for grocery chains

Instacart introduces Cart Assistant and Store View in its enterprise AI push.

Illustration of a football wrapped in $100 bills
E-Commerce

Football must-haves, winter gear topped Shopify orders in October

Shoppers stocked up on football shoes, gloves, and chin straps.

Too Faced lash mascara ad campaign
Marketing

How Estée Lauder’s Too Faced created its first AI ad campaign with Adobe

AI tools to enhance content, video, and photography are becoming one of the top use cases for generative AI.

chatgpt shopping AI
E-Commerce

Commercetools CEO on shopper traffic from sources like ChatGPT

Commercetools’s CEO discusses the “reprioritization” of channels people are clicking on to shop

A stack of shipping boxes with money falling over them
Supply Chain

How retailers are pivoting their way through chaos

A recap of key pivots retailers like Build-A-Bear and brands like Oura and Burlap & Barrel have made to survive these days.