Why agentic commerce stole the spotlight at NRF
Google’s splash at NRF quickly made Sundar Pichai the star of the show with his first appearance at retail’s big show.
Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.
Google’s splash at NRF quickly made Sundar Pichai the star of the show with his first appearance at retail’s big show.
There were a lot of retail names attached to Google’s full stack approach for agentic commerce or agent assisted shopping.
Walmart said the customer can now complete their shopping journey through its Gemini integration instead of simply making a single unit purchase via ChatGPT.
This year was all about balancing human connections within a digital world.
People are expected to shop more with agents like Amazon’s Rufus and Walmart’s Sparky.
A preview of the retail lineup at technology’s big show in Las Vegas.
Temu is going after smaller Shopify sellers to capture more local merchants in the US.
Disruption from agentic AI shopping agents will get real in 2026.
Whoever nails product discovery wins the AI shopping wars.
Merchants can activate Product Network through their Shopify admin to dynamically insert other sellers’ products on their online store.