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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Amazon logo and AI chip
E-Commerce

Amazon gets temporary relief from Perplexity’s AI

A San Francisco federal court has temporarily blocked Perplexity from shopping on its marketplace.

ShopTalkLive
E-Commerce

‘People overthink what live shopping is’: TalkShopLive CEO

The average order value in live shopping is 20%–30% higher than traditional e-commerce, Sandie Hawkins pointed out.

TikTok Shop
Supply Chain

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.

The Shopify logo seen displayed on a smartphone next to a shopping cart.
E-Commerce

Shopify’s February data points to signature flowers and sweet treats

Shopify orders swung wildly from tulips and roses to herbicides and sprinklers.

Pinterest
Retail Media

Why is Pinterest losing advertiser interest?

Recently, Pinterest announced layoffs and now is blaming tariffs for a weak performance.

Shopify app
E-Commerce

Shopify says AI shopping will ‘not bypass’ its checkout

Shopify wants to make the agentic commerce experience feel like a merchant’s online store.

Street view of cursive Saks storefront sign
E-Commerce

Does Saks pulling out of Amazon’s marketplace reflect a deeper mismatch with luxury brands?

Walking into a store is expected to continue to lead the way for luxury shoppers.

Target store with shoppers leaving
Retail Media

Target drops ads within ChatGPT

The big box retailer said traffic from ChatGPT to Target has grown 40% on average each month.

AI ads ChatGPT
Marketing

What will ads in an agent assisted shopping world look like?

In agent-to-agent shopping, consumers may never see the ad.

Sponsored Impact.com
Google's new buy button agentic ai
E-Commerce

Google makes Etsy and Wayfair items shoppable within agentic AI search

Google said UCP’s potential will lay the foundation for a future where all commercial experiences can be seamless and agentic.