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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Google CEO Sundar Pichai keynote at NRF 2026
E-Commerce

Why agentic commerce stole the spotlight at NRF

Google’s splash at NRF quickly made Sundar Pichai the star of the show with his first appearance at retail’s big show.

Google logo in a shopping cart
E-Commerce

The Google-powered future of retail is here

There were a lot of retail names attached to Google’s full stack approach for agentic commerce or agent assisted shopping.

Walmart and Google logos for Agentic AI annoucement
E-Commerce

What does Walmart’s agentic AI partnership with Google mean for online shopping?

Walmart said the customer can now complete their shopping journey through its Gemini integration instead of simply making a single unit purchase via ChatGPT.

a man waves at two silver robots in front of a Hisense booth at CES 2026 in Las Vegas
E-Commerce

A lot of CES 2026 was about how to make robots more human

This year was all about balancing human connections within a digital world.

Image of Sparky, Walmart's AI shopping agent, assisting a shopper in a virtual chat
E-Commerce

2026: The year of ‘zero-click buying’

People are expected to shop more with agents like Amazon’s Rufus and Walmart’s Sparky.

the CES logo appears on a wall with conference attendees, blurry, walking in front of it
E-Commerce

All the retail action expected at CES 2026

A preview of the retail lineup at technology’s big show in Las Vegas.

an animated woman in an orange dress in a Temu commerical that aired during the Super Bowl
E-Commerce

Temu taps Shopify sellers for future growth

Temu is going after smaller Shopify sellers to capture more local merchants in the US.

Shopping with AI
E-Commerce

This year marked the birth of agentic commerce

Disruption from agentic AI shopping agents will get real in 2026.

Walmart AI
E-Commerce

Can Walmart’s AI bet close the gap with Amazon?

Whoever nails product discovery wins the AI shopping wars.

Shopify Product Network
Retail Media

Shopify rolls out advertising network for merchants

Merchants can activate Product Network through their Shopify admin to dynamically insert other sellers’ products on their online store.