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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Nicola Mendelsohn from Meta on stage during Shoptalk Spring
Stores

How Meta is thinking about physical stores

Meta said its stores let people try new products and instantly show what works and what doesn’t.

spring time gardening
E-Commerce

Shopify shoppers bought Spring things in March

People purchased misting systems, sunshades, denim shorts, and bermudas as warmer weather neared.

Shoptalk Spring 2026
E-Commerce

AI dominated the buzz at Shoptalk Spring

The term “AI commerce” came up a lot in conversations backstage.

The Reddit logo under a magnifying glass
E-Commerce

Reddit introduces Collection Ads in latest shopping push

At Shoptalk Spring, Reddit rolled out new shopping tools and a Shopify integration to make it easier to shop on its platform.

Prime Day
E-Commerce

Some sellers say Amazon’s June Prime Day might be good for business

Makeup brand Grande Cosmetics said it plans to move up the launch of one of its products.

Meta logo
E-Commerce

Meta goes deeper into shopping, tests creator commissions on Instagram and new buy button within ads

Meta has a new buy now button for users to buy items once they’ve clicked on an ad.

A woman with a shopping cart looking at retail media advertisement screens
Retail Media

The conundrum of scaling retail media in 2026

Build out and focus energy on in-store ads, experts say.

Shop Direct with feeds
E-Commerce

Amazon expands Shop Direct with three new partners

The move makes it easier for merchants that don’t sell via Amazon to set up on Shop Direct.

Amazon logo and AI chip
E-Commerce

Amazon gets temporary relief from Perplexity’s AI

A San Francisco federal court has temporarily blocked Perplexity from shopping on its marketplace.

ShopTalkLive
E-Commerce

‘People overthink what live shopping is’: TalkShopLive CEO

The average order value in live shopping is 20%–30% higher than traditional e-commerce, Sandie Hawkins pointed out.