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Shopify shoppers bought Spring things in March

People purchased misting systems, sunshades, denim shorts, and bermudas as warmer weather neared.

less than 3 min read

If one theme rang true on Shopify in March, it was that of a spring reset, as people bought products ranging from lawn prep items to backyard essentials and new wardrobe staples, according to data shared first with Retail Brew.

Orders for items used in garden maintenance like outdoor misting systems went up by a crazy 302%. Shopify shoppers also shelled out money to buy sprinklers (up 273%), rain barrels (up 262%), weed trimmers (up 222%) and hedge trimmers (up 188%) just in time for spring.

Meanwhile, Easter spending is projected to hit $24.9 billion this year, per the latest NRF survey. “While economic uncertainty remains on the minds of many, consumers are still focused on holiday celebrations like Easter,” NRF Chief Economist and Executive Director of Research Mark Mathews wrote in a blog post.

Hangout season: As the weather gets warmer, the days get longer, and people feel more energetic and social, backyard gatherings will make a bold comeback. Shoppers bought items to spruce up their patio vibes, with sunshades (up 156%), gazebos (up 146%), swing chairs (up 130%), and outdoor sofas (up 113%) all spiking. Orders for hammocks and fire pits both jumped 110%. Plus, plant lovers invested in trellises and pergolas, with orders jumping 92% and 78%, respectively.

Spring’s longer days also mean a return to outdoor routines, prompting families to refresh their biking gear and seasonal sports equipment. People ordered bicycle child seats (up 151%) and training wheels (up 111%) to prioritize safety. Plus, orders for lawn games like paddle ball sets (up 92%) and tennis ball machines (up 91%) and rebounders (up 90%) also surged.

Closet reset: It’s also time to ditch those heavy winter layers for lighter fabrics and brighter styles to make the most out of the spring season. People shelled out money to buy denim shorts (up 143%) and bermudas (up 123%) for brunch outings and other weekend getaways. Orders for sun hats (up 99%), everyday cargo shorts (up 99%) and visors (up 61%) all went up.

Swing season: The golf course is another great place to be in spring. Orders for golf club sets jumped 75%, while golf tees and bags came in at 51% and 48%, respectively, and orders for golf carts went up 43% last month.

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About the author

Vidhi Choudhary

Vidhi specializes in e-commerce, AI, and retail media. She unpacks the trends shaping where and how people shop on the Internet.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.