“Set it and forget it”: This common phrase demonstrates the desire for convenience and a worry-free consumer experience.

For e-commerce retailers, subscriptions can provide a more reliable revenue stream. A 2022 report found that 75% of DTC brands will offer subscriptions this year, but as to what percentage of those programs are effective? That’s a different question.

Jolie, a beauty and wellness brand that sells shower filters, believes it’s found a model that works given its product offering, a subscription software platform, and the diversity of its distribution channels. Founder and CEO Ryan Babenzien told Retail Brew a major pitfall for brands offering subscription services is the lack of value added for the consumer.

“There [are] many, many subscription businesses, and they pretend or communicate that they’re out of convenience—and that’s partly true—but there are just certain things that you don’t need on some frequency,” he said. “Apparel is probably the greatest example. Yeah, there are subscription apparel services, but you really don’t need that.”

Time for a reset: Jolie’s shower filters, which appeal to those who don’t want materials like chlorine and heavy metals in their water that can damage or irritate the skin and hair, need to be replaced every 90 days, so it makes sense that customers who value the product will want to sign up for a subscription, Babenzien said.

Keep reading here.—KM

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US consumers upped their spending at retailers in July, with retail sales beating expectations with a 0.7% rise month over month, according to Census Bureau data.

Year over year retail sales were up 3.2%, in line with the higher prices indicated by the July Consumer Price Index released last week.

Grocery store sales were up 0.8% from the previous month and 2.3% year over year, which aligns with the price hikes and strong earnings reported recently by CPG giants like The Coca-Cola Company and Mondelez. Food services and drinking places got a 1.4% bump from June, and had the highest year over year rise: 11.9%.

Online retail sales rose 1.9% from June and 10.3% year over year, likely boosted by Amazon’s “biggest ever” two-day Prime Day event in July, when US online sales rose 6.1%.

Sales at health and personal care stores notched a 0.7% sales increase from the previous month, while clothing and clothing accessories store sales rose 1% and sporting goods stores were up 1.5%. Month over month sales increased 0.8% at general merchandise stores and 0.9% at department stores.

Keep reading here.—EC

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Alyx Kaczuwka is director of AI product development at XY Retail, a cloud platform helping retail brands manage stores, customers, and products.

How would you describe your job to someone who doesn’t work in retail? I work at the intersection of tech and retail, understanding the needs of a retail business, the behavior of shoppers, and then creating solutions that bridge the gap between the two—all while keeping customer data privacy and global legal frameworks in mind.

One thing we can’t guess about your job from your LinkedIn profile? I think many people would be surprised at how much creative thinking is involved in my role. Sure, it can be technical, but imagining what’s possible in terms of new ways to improve the retail experience—from the customer experience to every aspect of the supply chain—is a huge part of what I do.

What’s your favorite project you’ve worked on? I’m excited by every implementation we do at XY because the brands we work with are constantly pushing the envelope to deliver the best possible experiences for their customers. We recently deployed at Fender’s new flagship store in [the Tokyo neighborhood of] Harajuku and it’s an honor to be trusted with the in-person, transactional customer experience in such a seamless, immersive, experientially focused store.

Keep reading here.—EC

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