While it may seem like actor Tom Holland is busy planning his wedding to co-star and fiancée Zendaya, he has actually been quietly scaling up distribution of his premium non-alcoholic beer brand Bero.

A few weeks back, the DTC brand started selling on Amazon, three months after launch. Bero’s VP of Digital and E-Commerce Cécile Peters told Retail Brew that talks with Amazon began more than six months back when the e-commerce giant invited Bero to start selling on its invite-only wholesale platform Vendor Central.

At a high level, Bero’s launch on Amazon comes after a gold rush of a few years for DTC brands looking to sell on Amazon. That’s partly because they needed to expand third-party distribution channels as venture capital funding has dried up.

According to Andrew Lipsman, independent analyst at Media, Ads + Commerce, Amazon represents “a possible lifeline” to continue driving sales growth.

“There’s always a tradeoff between margin and sales volume, so DTC brands that opt for selling on Amazon go in eyes wide open,” Lipsman wrote in an email to Retail Brew. “But Amazon could be great for growing the brand, especially because that’s where people search for niche products that satisfy specific customer needs—in this case, non-alcoholic beer.”

Keep reading here.—VC

Tyson Foods President and CEO Donnie King assured analysts on Monday that the meat-processing company is prepared to find new markets if Mexico curbs US imports in response to President Trump’s proposed tariffs.

“Essentially what we would do, whether it be pork or whether it would be chicken, is find other markets,” King said. “We would leverage our global knowledge and expertise to try to move those products if necessary.”

Mexico is a large trading partner for Tyson, she said, but the company is nonetheless confident it can adapt: It has been developing contingency plans around finding new markets for pork and certain chicken parts, such as leg quarters, which make up its imports to Mexico.

Keep reading here.—AV

Walmart is rolling out same-day pharmacy delivery across the US, making it the “first to integrate pharmacy, general merchandise, and grocery in a single online order,” according to the company.

“Same-Day Pharmacy Delivery, one of Walmart’s most expansive technology undertakings, is a tech-powered store-to-door service, using a combination of highly complex in-store and cloud-based technology platforms, AI capabilities and a new geospatial platform,” the company said in a press release.

The retail giant touted the launch as a win for what it calls “Adaptive Retail,” a term Walmart executives started using last year to refer to what they see as a new and improved approach to omnichannel.

Keep reading here.—AV