When Hedley & Bennett, a kitchen essentials brand known for its unique range of aprons, linens, and knives, set out to partner with the NFL on a collection, its biggest concern wasn’t just figuring out what to design, but really how to create 30 times the amount of products it normally does.

“It’s an extraordinary amount of products,” Jonathan Bernhardt, CEO of Hedley & Bennett, told Retail Brew. “Our typical collab collection is maybe two to four products…it’s just really tough, but it was something that was really important to both us and the NFL to figure out how to do it, and that’s where a lot of the work took place was to figure out ‘How sustainably can you create products for every single market that feel really authentic, really differentiated…with reasonable timelines?’”

It took a year, but the collection finally has a target release in September. With 32 aprons and 32 knives designed in collaboration with every NFL team, each item comes with team-specific colors, artwork, mottos, and unique IPs.

Keep reading here.—JS

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Good news for eyeshadow lovers who long ago hit pan on their Naked palettes since the iconic Urban Decay product was discontinued in 2018—it’s coming back.

The 12-shade neutral eyeshadow palette debuted in 2010 and ascended to beauty lover fame for its versatility in creating nude or smoky eyes, selling 30 million units (one every six seconds) and amassing more than $1 billion in sales. When Urban Decay announced plans to stop producing it (the brand even held a funeral), founding partner Wende Zomnir released a statement stating it was “essential to always evolve.”

Six years later, the product will return for a limited run at Ulta starting August 4.

Keep reading here.—EC

This week in fashion news: One fashion retailer pushes back its sales targets, while mega luxury players look to the private debt market to raise $$$.

Fred Segal shutters its stores

It’s the end of an era; iconic California-based retailer Fred Segal has closed its last two stores. The brand, which was established in the 1960s, had nine locations across California, and in Taipei and Switzerland. But recent challenges including Covid ultimately brought about its downfall…for now.

Why this matters: A pullback in consumer spending has impacted numerous brands, including high-end fashion labels and more affordable ones like Nike, which has also recently reshuffled its executive roster due to a continuously unsteady retail landscape impacting the brand’s bottom line.

Keep reading here.—JS

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