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On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.
Kristina Rudzinskaya is founder and CEO of posture apparel brand Etalon.
How would you describe your job to someone who doesn’t work in retail? As the founder of Etalon, my role is multifaceted. I design the products and write all the product documentation, including marketing materials. I handle our intellectual property, including patents and trademarks, as well as other legal aspects of the business. I co-create our marketing strategy, manage manufacturing, oversee operations and customer support, ensure we have the necessary resources, and manage the team to ensure we deliver the best work possible.
One thing we can’t guess about your job from your LinkedIn profile? I am a deeply spiritual person, which is not something I share publicly on social media. I rely heavily on my intuition, even when it contradicts expert opinions. Staying true to myself and maintaining a strong connection to my inner values is crucial as I run my company.
What’s your favorite project you’ve worked on? I am the kind of person who loves to create something out of nothing. I call it “solve blank canvas” problems, which is frequently the case during the entrepreneurship journey. That’s why I absolutely love new product launches.
Keep reading here.—EC
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