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Amazon hasn’t been able to fully crack the grocery code thus far, but a massy change is perhaps in the offing.
Amazon recently dropped its cheapest private label brand, Amazon Saver, which offers grocery essentials, mostly priced under $5. The tech giant started to roll out the new private label with products like smoked ham and pancake syrup, and claims it will add “more than 100 items” to the Saver aisles in the coming months. Amazon Saver products can be bought both in-store at Amazon Fresh and online.
“Amazon Saver is the most affordable line within all of Amazon’s offerings, and we strive for that to be the case within industry too,” Molly McWhinnie, an Amazon spokesperson, said in an email to Retail Brew.
Keep reading here.—VC
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