|
Last week, we took a look at one of the key panel discussions at Etail West in Palm Springs, California, that delved into the many creative ways retailers approach personalized product merchandising to convert shoppers for their online businesses.
This week, we have highlights from another important conversation that took place at the weeklong e-commerce event in February. In a one-on-one chat between Retail Brew and Lauren Guthrie, VP of global inclusion, diversity, equity and action, for VF Corp, we discussed how companies can prioritize DE&I efforts.
Guthrie provided an overview of how she leads these efforts and initiatives at VF while also talking about the importance of leadership advocacy, data, and equity-focused strategies in realizing these goals.
Here are our top takeaways:
On educating and training staff to be DE&I focused
We have a huge focus on listening efforts. We have ongoing training that’s developed in real time, both in response to events happening in the world, which there are many, and listening to our folks. We teach them how to lean in and ask questions, how to hold space for their people in real time, to ensure that there’s a place for them to live in the workplace.
Keep reading here.—JS
|