Lowe and behold: Jennifer Wilson has been promoted as Lowe’s new CMO and things are about to change.

The marketing veteran, who first joined Lowe’s in 2006, comes to her new role with 20 years of experience across marketing and merchandising. More recently, she was the SVP of enterprise brand and marketing at the home improvement brand and has also previously done various leadership stints at marketing and advertising agencies.

As the CMO, however, Wilson will have a lot on her plate, such as overseeing strategic brand and product marketing, loyalty and personalization, along with promotional planning, creative, media, and Lowe’s retail media network.

But while she has only been in her role for a couple of weeks now, she already has some grand ideas for the iconic home improvement retailer.

In a conversation with Retail Brew, Wilson talks about maintaining customer loyalty, her biggest challenges and what she aims to prioritize at the brand moving forward.

Keep reading here.—JS

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Discount grocers, meet app-based delivery.

On Tuesday, Uber Eats announced a partnership with St. Louis-based supermarket chain Save A Lot to offer delivery from 150 of its locations.

“Many consumers are price-conscious, and we’re excited to continue to partner with brands like Save A Lot to increase value for Uber Eats consumers,” Beryl Sanders, Uber’s director of US grocery and retail partnerships, said in a statement.

• Uber got into the grocery business in 2020, and then gave it a refresh in 2022 with the addition of new features, including the ability to schedule weekly deliveries.
• The app now offers delivery from a number of supermarket chains, including Albertsons and Sprouts Farmers Market. The company also recently partnered with Costco to offer grocery delivery to non-members.

The partnership marks yet another crossover between discount grocery and app-based delivery.

Keep reading here.—AV

This week in fashion news, one major designer has an unexpected debut, and a sportswear retailer looks into fraud allegations.

Alessandro Michele at Valentino

Alessandro Michele made his much-anticipated but unexpected debut at Valentino this week with a Resort 2025 collection. The surprising lineup came months before the designer’s actual anticipated Spring 2025 collection, due in September.

Why this matters: Michele gained prominence after joining Gucci in 2002, and eventually transformed the label as creative director. Under him, the brand became the most profitable of all the brands in Kering’s portfolio. He left Gucci in November 2022, and all eyes have been on him since he joined Valentino this April.

Keep reading here.—JS

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