beauty

Amazon to Roll Out Salon, Furniture Assembly Service

The Amazon Salon will be located in London a few minutes from its UK headquarters.
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Amazon

· less than 3 min read

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Amazon is now taking its talents to the world of...hair salons. The move is Amazon’s first real foray into personal care services, where it historically hasn’t shown much interest, Neil Saunders, managing director at GlobalData Retail, told Retail Brew.

Amazon Salon will set up shop in London a few minutes away from Amazon’s UK headquarters. The 1,500 sq. ft. space will initially be accessible to employees, and later to the public via appointment.

  • Amazon will use its Salon to test a lot of tech, including augmented reality that lets customers view themselves with different hair colors.

Another service: Last week Bloomberg reported that Amazon is also planning to encroach on Wayfair’s turf with a beefed up furniture assembly service.

  • Fewer details are available, but a source told Bloomberg it will be introduced in Virginia.
  • The service is intended to be a cheaper and more convenient version of Amazon Home Services, which lets customers hire contractors to assemble furniture.

Big picture: It’s hard to pin down Amazon’s exact intentions when introducing new services, Saunders said—the salon could simply be a vehicle to test out new tech.

“Everyone should be aware of what Amazon is doing, but opening one salon really does not make an enormous difference. The furniture market I do think is more of a threat,” Saunders told us. — KM

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