Retailers Find New HQs in Shift to Hybrid Work
BJ’s potential new office will include tech infrastructure to support hybrid work.
Francis Scialabba
· less than 3 min read
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As corporate offices begin to reopen, one thing is abundantly clear: Hybrid work is here to stay. Retailers across the country are downsizing or upgrading their corporate HQs in response.
New digs: BJ’s Wholesale, L’Oréal, and Under Armour all announced new office openings or relocation plans in recent weeks.
- BJ’s hopes it can land a tax break from Marlborough City, MA, to move 800 employees to a 190,000-square-foot office five miles from its current HQ.
- L’Oréal USA will open a second HQ in El Segundo, CA, in early 2022. The company moved to a permanent hybrid model in August 2020, allowing employees to WFH two days a week.
- Under Armour said it will need much less IRL space because of its newly adopted hybrid model. It plans to consolidate 1,700 Baltimore-based employees to a new global headquarters by 2025.
The takeaway: 89% of people expect to be able to work from home at least part time after the pandemic. With the US beginning to open back up, some retailers are adjusting accordingly. — KM
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.