Check out Fin, the powerful AI agent for ecommerce support. Even during your busiest moments, Fin can deliver the highest resolution rates and highest-quality experiences across every step of the customer journey. 

Intercom_retail_OTT_Nov25

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

retailbrew.com

Retail Brew

Hey, I think you should give Retail Brew a read. It's an awesome newsletter that delivers the most relevant retail industry news. You'll get it every weekday, plus it only takes 5 minutes to read. Give it a try by subscribing using my personal invite link below!

Join me in staying up-to-date with all the latest retail trends, product news, and more with Retail Brew.

Fragmented data isn’t simply an inconvenience for marketers. It can, in fact, result in wasted ad dollars and even worse, frustrated consumers who have more choices than ever before to switch to another brand. By unifying customer data, smart retailers and marketers have seen significant gains in efficiencies that have allowed them to spend smarter, improve the customer experience and increase retention.

Join Retail Brew and industry experts as they shed light on how identity resolution can maximize efficiencies and lower acquisition costs. Learn how to reduce wasted spend, improve conversion rates and maximize retention.

: Learn how identity resolution can help eliminate duplication and decrease wasteful marketing spend.

Discover how using data responsibly can improve the user journey for both first time customers and repeat buyers.

: Utilize real-time insights to reach the right people at the right time.

Speakers

Questions?

Fragmented data wastes spend and frustrates customers, while unified data drives smarter marketing and loyalty. Join Retail Brew and Wunderkind to explore how identity resolution boosts efficiency, cuts costs, and strengthens retention.

Spend Smarter: Making Every Marketing Dollar More Efficient

Julia Gray

Livestream shopping—wait! You’ve read a million articles on the next big thing in social commerce. Still in its infancy in America, livestream shopping is already making retailers and social media companies rethink their digital-shopping strategies. Facebook has its live shopping event 

 with a short-form video platform. But why hasn’t livestream shopping, expected to be an $11 billion 

 by the end of 2021, taken off in the US the way it has in China?

Well, according to Coresight Research’s CEO and founder Deborah Weinswig, existing purchasing processes are holding things up. “Payment is the biggest problem right now,” Weinswig told Retail Brew. She mentioned that shoppable video platform Firework, which Coresight partnered with for a virtual retail event, sees 90% of sales occurring 

As it stands, most purchasing involves clicking out of the livestream, toggling over to a retailer’s website, adding in your contact and payment info...I’m tired just typing this. “It’s the lack of one-click,” she said.

 Weinswig believes there are a few ways to alleviate payment pain points. There are existing technologies, like Bolt’s one-click checkout, that can help streamline the livestream. Gamification is another key to live-shopping success. Offering incentives, like a giveaway, for people who tune in for a full stream makes a post-view purchase more likely.

“The sales will come. I think that this will be bigger and certainly a much more profitable sales channel than e-commerce,” Weinswig added. “In two to three years, it’ll be the fastest growing channel.”

Livestream Shopping's Biggest Hurdle: Exploring the Payment Challenge and its Impact on E-Commerce

As it stands, most purchasing involves clicking out of the livestream, toggling over to a retailer’s website, adding in your contact and payment info...

Retail news that keeps industry pros in the know