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Amazon roll-up company Heyday raises $555 million

Beyond buying up more Amazon brands, the company wants to bring in more experts to manage said brands.
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Heyday is making it rain: The Amazon roll-up company announced yesterday that it raised  $555 million, its largest round yet.

To do what? Beyond buying up more third-party brands, Heyday wants to bring in more experts to manage said brands and bolster its product development, according to TechCrunch. It also hopes to grow its presence in Asia, with plans to open a seventh office in China.

Oh, don’t forget the company was only founded in 2020.

“Our pace is insane,” Sebastian Rymarz, Heyday’s CEO and cofounder, told TechCrunch. “We were born 16 months ago and are already crossing $200 million in revenues.” (That figure is an annual run rate, though, the pub noted.)

  • It just raised a $70 million Series B in May, and this new round brings its total to $800 million—that’s both equity and debt.

Cashing in: The Amazon roll-up space is rolling in it. As of September, it raked in about $3 billion in funding this year, per CB Insights; Laura Kennedy, the market intelligence platform’s senior lead analyst, said in a webinar that most of those deals were to early-stage companies.

  • The bigger names, too, are still seeing the $$$: Thrasio landed $1+ billion in funding last month.—KM

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.