Tech

Chinese e-comm giant JD.com opens robot-operated stores in Europe

The company’s two new retail locations in the Netherlands are outfitted with robots preparing and delivering packages.
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Francis Scialabba

· less than 3 min read

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Robotic fulfillment is on the rise. We’ve seen Amazon open up cashier-free shops and Walmart introduce its Alphabot robotic grocery system. Now, we have more proof that our robot overlords want to help us buy things.

Future vision: Yesterday, Chinese e-comm giant JD.com opened two retail locations in the Netherlands that will be outfitted with robots preparing and delivering packages. The company is branding the robotic shops under the moniker Ochama.

  • This is JD.com’s first European endeavor. It plans to open two more stores in Amsterdam and Utrecht.
  • Product categories range from food to beauty to home goods and furniture.

Customers visiting Ochama stores will be served by automated vehicles, robotic arms, and conveyor belts, or they can order delivery using the Ochama app.

+1: JD.com’s European expansion, plus its emphasis on logistics and e-comm, might provoke some side-eye from Amazon, which rolled out Amazon Fresh in the UK last year, its first cashierless store outside the US.—JG

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