Hardly Ever Worn It wants you to hardly have any issues when you shop. The luxury resale platform got a revamp this week in an effort to streamline its shopping experience.
- The upgraded platform learns from customer behavior, presenting fewer, more personalized options, CEO Tatiana Wolter-Ferguson told WWD.
“The calibre of product, curation, condition, and customer service makes HEWI stand alongside any other luxury e-commerce platform in the primary market that our customer is accustomed to,” Wolter-Ferguson said.
Nice and easy: A top-notch customer experience is expected when shopping for luxury clothes, she said, which is why HEWI also offers in-person appointments to try things IRL.
- HEWI’s goal is clear: have customers shop with them before trying anything new.
“The future of retail will be that the customer will go to resale before they go to the primary market,” Rachel Reavley, a HEWI board member, also told WWD.
On the flip side…Brands—luxury included—increasingly want customers to come to them for resale.
- Oscar de la Renta, for example, is embracing resale with the help of startup Archive.
“[Brands] were seeing their customers buy things from their brand and then leave the platform and go to Poshmark and Depop” to eventually resell them, Archive CEO and co-founder Emily Gittins previously told Retail Brew.—KM
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