Tech

Grabango is bringing its checkout-free tech to Nashville

The California-based company is making its first foray into the Southeastern US by partnering with Mapco.
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Grabango

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Shopping in Tennessee will soon get a lot more seamless. Grabango, the checkout-free tech startup, will make its first foray into the Southeastern US, thanks to a new partnership with convenience chain Mapco.

  • Mapco plans to introduce the tech into two Nashville stores by this fall, marking the city’s first use of checkout-free tech, according to the release.
  • So far, California-based Grabango has joined with seven retailers, including Circle K and BP, to offer its frictionless tech.

Staying ahead: With checkout-free competitors swarming the space, Grabango says its key differentiator is the ability to “retrofit” its technology within existing stores. The company installs overhead sensors in the ceiling that know where each item is versus the “low volume” scales on shelves that other companies often lean toward.

“We don’t identify a Coke by where it is; we identify it by what it looks like—similar to how Tesla tells a stop sign from a yield sign from a crosswalk from a freeway on ramp. It’s visual only,” Grabango CEO Will Glaser told Retail Brew.

Future vision: Grabango is focused on expanding its presence in the US, but Glaser added that the startup is also eyeing Europe.—JS

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