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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Rowan store exterior
Stores

How mall landlords helped shape Rowan’s new upscale piercing studios

The ear-piercing company is introducing private piercing suites and diamond jewelry as it expands into premium shopping centers.

Phone scanning QR code
Marketing

Nearly 95% of QR code scans come from just 5% of codes. What gets consumers to scan?

Per Scanova’s QR code benchmark, purpose-built product pages averaged more than seven times as many scans as standard website redirects.

On-stage session with TikTok Shop and Beachwaver at Shoptalk Fall
Shoptalk Fall

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

As retailers prepare for agentic commerce, executives across fashion, beauty, and tech said community, entertainment, and brand voice matter more than ever.

Photo collage showing a close up of a woman's legs wearing straight jeans and black high heels carrying a fancy purse, superimposed on the red Levi's logo.
Stores

Levi’s and M&S are pooling their power to solve fashion’s biggest climate challenges

Introduced at Climate Week, the Fashion Renewable Collaborative brings brands together for a shared approach to helping suppliers transition to renewable electricity.

Parsons’ fashion BFA program
Stores

Why fashion's biggest retailers want a seat in the classroom

Retailers are tapping fashion school students not only as future employees, but as sources of new thinking around products, marketing, accessibility, technology, and the future of retail.

graphic of a man moving a scale from frowning faces to  smiling faces on a brown background with a few clouds
E-Commerce

Retailers are asking for feedback but are shoppers feeling heard?

A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.

Ariat shop-in-shops at Academy
Stores

Academy Sports is betting 200 Ariat shop-in-shops can turn Western wear into a bigger business

After expanding Ariat beyond work boots and into apparel, the sports retailer is giving the brand dedicated spaces as demand for Western and lifestyle products grows.

Promotional image for US Open x Ralph Lauren Collection.
Marketing

Fashion retailers are capitalizing on the US Open’s impact

From Ralph Lauren’s six-week Nordstrom takeover to Lacoste’s Plaza pop-up, brands are extending their tennis activations beyond the tournament.

Coins being dropped in a piggy back
Consumer Behavior & Trends

Most Americans are trying to save money, and it’s changing the way consumers shop

Adtaxi’s survey found 93% of consumers have adopted at least one cost-saving behavior.

Shopper
Consumer Behavior & Trends

What does ‘value’ mean to shoppers in 2026?

Per BCG’s latest survey, quality still beats price, while AI gains influence.