Skip to main content

Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Cole Haan store image
Stores

How Cole Haan stays relevant after almost 100 years in business

In 2026, the heritage footwear retailers is leaning into versatility, sneakers, and lifestyle expansion as shoppers demand more value from every purchase.

Winter shopping
Consumer Behavior & Trends

Holiday shoppers may head to stores this year, but retailers face cautious consumers

A new survey by Alchemer found that shoppers are leaning toward in-store purchases, though inflation, hidden fees and AI could all influence their choices.

Evergreen Goodwill store in Seattle
Consumer Behavior & Trends

Why visitors flock to the world’s biggest Goodwill

Located in Seattle, the 70,000-square-foot space attracts 18,000 weekly visitors and processes 10,000 items a day.

Tommy Bahama summer campaign
Stores

Tommy Bahama CEO on the evolving business

CEO Doug Wood told Retail Brew how the women’s business has emerged as a winner while hospitality remains fundamental.

photoshop camera filters
E-Commerce

Consumers are warming up to AI imagery, but only if retailers play by the rules

A recent survey from Caimera revealed that 70% of consumers are actually open to the use of AI imagery while 10% deemed it harmful.

Customers queuing up outside 260 Sample Sale
Stores

Inside 260 Sample Sale’s new store concept

Founders Assaf and Ariel Azani told Retail Brew about the cult-favorite sample sales’ rebranding into a permanent boutique known as Store260.

Someone holding a phone and scrolling on Etsy.
Consumer Behavior & Trends

3 in 4 Americans make impulse purchases while late-night shopping: survey

Younger consumers are the biggest late-night impulse shoppers, spending ~$541 a year on after-hours purchases, per CouponFollow.

The Hyundai Hi promotions
E-Commerce

Move over, faster checkout. This iconic South Korean department store wants shoppers to linger

The Hyundai Seoul’s new digital platform is designed to recreate the experience of wandering through a department store through curated content, creators, and personalized collections.

Wrangler toughlite jeans campaign
Stores

Why Wrangler believes lighter can still mean tougher with new denim technology

The brand spent roughly two years and thousands of durability tests developing Toughlite, a new fabric technology designed to deliver more comfort.

A stack of shipping boxes with money falling over them
Consumer Behavior & Trends

The era of paying extra for fast shipping may be fading: survey

New findings from ICSC signal shoppers are increasingly prioritizing savings over speed as shipping costs and return fees influence purchasing decisions.