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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

America's two biggest retailers are battling for rural America
Consumer Behavior & Trends

Why holiday shoppers are giving Walmart and Gemini a bigger place on their lists

Per a recent study by Omnisend, Walmart moved ahead of Amazon as a planned gifting destination, and Gemini passed ChatGPT among shoppers who use AI.

Raspberry AI powered design tech
E-Commerce

Can AI help brands figure out what will sell before they make it?

Raspberry AI founder Cheryl Liu explains how the platform helps brands generate designs, tech and imagery before physical products are ready.

Woman shopper affixes a barcode sticker to a cardboard box, marking it for return.
Consumer Behavior & Trends

What is ‘bracketing’ and why is it a potential headache for retailers?

Gen Z shoppers are embracing bracketing, a practice that involves ordering multiple versions of an item with plans to return what doesn’t work.

REI x Beams parka
Marketing

Why REI is bringing back a parka from 1986

The outdoor retailer taps into nostalgia to grab consumers’ attention.

Image of a fan in a ThinkJerky halloween costume
Marketing

How Elizabeth Holmes unintentionally transformed an independent jerky brand’s sales

Think Jerky founder Ricky Hirsch told Retail Brew that website sales of its Sriracha Honey flavor jumped 345% over 10 days following its appearance in You Can See Everything.

Coins being dropped in a piggy back
Consumer Behavior & Trends

Shoppers willing to go to financial extremes to afford holiday gifts this year

An Invoice Home survey found Americans are making financial trade-offs to keep the holiday spirit alive.

MyGemma engagement rings
Consumer Behavior & Trends

Can secondhand engagement rings actually become a thing? MyGemma thinks so.

CEO Andrew Brown says the platform’s engagement-ring business remains steady, supported by designer cachet and discounts on retail prices.

Trace x Shopfiy pop-up
E-Commerce

New marketplace urges shoppers to find the next owner before they buy

Trace, a “presale” platform, lets users arrange a resale or rental even before making the original purchase.

Kat the Label exterior
Stores

Why Kat The Label is making a bigger bet on the US market

The Australian lingerie brand is targeting 100% year-over-year US growth as it prepares to open its first permanent US storefront.

Rowan store exterior
Stores

How mall landlords helped shape Rowan’s new upscale piercing studios

The ear-piercing company is introducing private piercing suites and diamond jewelry as it expands into premium shopping centers.