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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

unhappy customerd
Marketing

Customers are more likely to forgive high prices over a bad customer experience: study

Per Havas CX, 59% of shoppers were likely to “abandon a brand” after a single bad experience.

JD Sports CEO Régis Schultz in conversation with Fortune senior reporter Phil Wahba
Stores

At NRF, fashion retailers pushed AI-driven tech, but are consumers on board?

From Ralph Lauren to JD Sports, AI powered shopping assistants and partnerships were all the rage, but there may be a disconnect when it comes to young consumers.

Omnichannel
Marketing

E-commerce orders jumped 147% last year, but growth stayed concentrated at the top: study

New data from Omnisend showed most online retail growth flowed to a small group of winners as shoppers became more intentional and harder to impress.

Kenneth Cole with Jed Berger
Stores

Three questions with Kenneth Cole’s new CEO

As Jed Berger takes the reins as CEO, his focus remains on growth, social impact, and expanding the women’s lifestyle business.

Prada storefront
Stores

Year in review: The deals, departures, and disruptions that defined fashion in 2025

From mega mergers to designer musical chairs, fashion’s biggest moves played out like a reality show.

Owner Julian Kegel at Kegel's Inn
Stores

How one historic small business keeps its doors open after 100 years

After receiving a small business grant from American Express, Milwaukee-based Kegel’s Inn has focused on maintaining community presence and holding on to its traditions.

Black Friday deals signs inside a Walmart store.
Marketing

Shoppers are shopping, but brands are not marketing early enough: survey

New Omnisend data shows most retailers start their holiday campaigns after shoppers have already filled their carts.

Lyst Q3 index
Marketing

Who’s winning luxury right now?

Lyst’s Q3 hottest brands and products data crowns Saint Laurent, with Skims and COS shaking up the ranks.

Grown Brilliance flagship store in Soho, New York
Stores

Grown Brilliance bets on lab-grown diamonds to redefine what luxury and inclusivity look like

The founder of New York-based Grown Brilliance, Mumbai-born entrepreneur Akshie Jhaveri, has opened ~18 new retail locations across the US.

Shopping cart filled with gift boxes
Marketing

Americans are holiday shopping early to save—and to stay out of debt: survey

According to a recent Wallethub survey, 1 in 4 Americans were still paying off debt from the previous holiday season.