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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Grocery shopping
Consumer Behavior & Trends

Value-driven consumers are reshaping China’s FMCG market

After a sluggish 2025, FMCG sales returned to growth in April, per Bain & Company.

Image from the Retail Brew IRL event
Stores

Why Coterie and Tecovas think stores matter more than ever

At Retail Brew's event, Coterie and Tecovas shared how physical retail supports discovery, drives loyalty, and boosts customer lifetime value.

Men's apparel shoes accessories organized on a flat surface
Consumer Behavior & Trends

Father’s Day shoppers trade physical gifts for experiences

According to PwC’s latest consumer poll, 70% surveyed thought fathers would prefer experiences and quality time over traditional gifts.

Marcella NYC designs
E-Commerce

How Marcella NYC went from an Etsy side hustle to one of the US’s fastest-growing fashion brands

Co-founders Andy and Siyana Huszar spoke with Retail Brew about building an accessible luxury American brand rooted in European manufacturing.

Cash App Wand
E-Commerce

Payment platform or accessories retailer? Cash App is blurring the lines with its latest product.

The Block-owned platform is introducing Cash App Tags, a new category of payment accessories designed to make spending more expressive than invisible.

Amazon Prime Day
Consumer Behavior & Trends

Prime Day timing has shifted, but consumers remain excited

According to Tinuiti, 88% of Prime members plan on shopping this year.

Display of women's shoes at Everlane, an online retail startup
Consumer Behavior & Trends

Is this the end of the ethical millennial brand?

From Everlane to Allbirds, several once-buzzy DTC brands built on sustainability and transparency are struggling to balance ethics, affordability, and growth in today’s economy.

Prada training program in collaboration with LIDCOM and LIDKAR
Consumer Behavior & Trends

Prada’s Kolhapuri controversy highlights fashion’s trust gap

As the brand invests in India, experts say true recovery depends on accountability, clearer credit, and value.

A building with trees reflected in its windows.
Consumer Behavior & Trends

Shoppers want sustainable retail, and they’re watching closely

New data from SE Advisory Services shows consumers increasingly expect brands to clean up their supply chains.

AI chatbot
Stores

AI is making physical stores more important, not less

A new report by Colliers found that retailers are increasingly using AI to optimize store performance while expanding brick-and-mortar footprints.