Why fashion's biggest retailers want a seat in the classroom
Retailers are tapping fashion school students not only as future employees, but as sources of new thinking around products, marketing, accessibility, technology, and the future of retail.
Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.
Retailers are tapping fashion school students not only as future employees, but as sources of new thinking around products, marketing, accessibility, technology, and the future of retail.
A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.
After expanding Ariat beyond work boots and into apparel, the sports retailer is giving the brand dedicated spaces as demand for Western and lifestyle products grows.
From Ralph Lauren’s six-week Nordstrom takeover to Lacoste’s Plaza pop-up, brands are extending their tennis activations beyond the tournament.
Adtaxi’s survey found 93% of consumers have adopted at least one cost-saving behavior.
Per BCG’s latest survey, quality still beats price, while AI gains influence.
With seven more stores slated for 2026 and roughly 15 planned for 2027, the Western wear brand is balancing physical growth with e-commerce and wholesale.
CEO Dayna Quanbeck said partners like Nordstrom give the brand additional opportunities to reach shoppers, while DTC makes wholesale an attractive source of growth.
Circana’s latest eating trends report finds protein consumption and demand are rising, while half of all meals now take less than five minutes to prepare.
Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.