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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Parsons’ fashion BFA program
Stores

Why fashion's biggest retailers want a seat in the classroom

Retailers are tapping fashion school students not only as future employees, but as sources of new thinking around products, marketing, accessibility, technology, and the future of retail.

graphic of a man moving a scale from frowning faces to  smiling faces on a brown background with a few clouds
E-Commerce

Retailers are asking for feedback but are shoppers feeling heard?

A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.

Ariat shop-in-shops at Academy
Stores

Academy Sports is betting 200 Ariat shop-in-shops can turn Western wear into a bigger business

After expanding Ariat beyond work boots and into apparel, the sports retailer is giving the brand dedicated spaces as demand for Western and lifestyle products grows.

Promotional image for US Open x Ralph Lauren Collection.
Marketing

Fashion retailers are capitalizing on the US Open’s impact

From Ralph Lauren’s six-week Nordstrom takeover to Lacoste’s Plaza pop-up, brands are extending their tennis activations beyond the tournament.

Coins being dropped in a piggy back
Consumer Behavior & Trends

Most Americans are trying to save money, and it’s changing the way consumers shop

Adtaxi’s survey found 93% of consumers have adopted at least one cost-saving behavior.

Shopper
Consumer Behavior & Trends

What does ‘value’ mean to shoppers in 2026?

Per BCG’s latest survey, quality still beats price, while AI gains influence.

Tecovas NYC store
Stores

How Tecovas is spreading ‘radical hospitality’ across the US

With seven more stores slated for 2026 and roughly 15 planned for 2027, the Western wear brand is balancing physical growth with e-commerce and wholesale.

Promotional image from Rothy's
Stores

How DTC brand Rothy’s grew to $227.7 million in revenue through stores, wholesale

CEO Dayna Quanbeck said partners like Nordstrom give the brand additional opportunities to reach shoppers, while DTC makes wholesale an attractive source of growth.

Gold packaged David Protein Bar on digital scale, the weight increases on digital face
Consumer Behavior & Trends

Americans want more protein—in five minutes or less

Circana’s latest eating trends report finds protein consumption and demand are rising, while half of all meals now take less than five minutes to prepare.

A Ralph Lauren Polo player swinging his club at a pile of money.
Marketing

While luxury struggles, Ralph Lauren is selling more at higher prices

Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.