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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Shopper
Consumer Behavior & Trends

What does ‘value’ mean to shoppers in 2026?

Per BCG’s latest survey, quality still beats price, while AI gains influence.

Tecovas NYC store
Stores

How Tecovas is spreading ‘radical hospitality’ across the US

With seven more stores slated for 2026 and roughly 15 planned for 2027, the Western wear brand is balancing physical growth with e-commerce and wholesale.

Promotional image from Rothy's
Stores

How DTC brand Rothy’s grew to $227.7 million in revenue through stores, wholesale

CEO Dayna Quanbeck said partners like Nordstrom give the brand additional opportunities to reach shoppers, while DTC makes wholesale an attractive source of growth.

Gold packaged David Protein Bar on digital scale, the weight increases on digital face
Consumer Behavior & Trends

Americans want more protein—in five minutes or less

Circana’s latest eating trends report finds protein consumption and demand are rising, while half of all meals now take less than five minutes to prepare.

A Ralph Lauren Polo player swinging his club at a pile of money.
Marketing

While luxury struggles, Ralph Lauren is selling more at higher prices

Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.

Artist performance for the Spotify/Depop partnership
Marketing

What do Spotify and Depop have in common? A love for secondhand fashion.

The music platform has joined forces with Depop to dig into the closets of six emerging artists.

Woman dances in Levi's advertisement
Consumer Behavior & Trends

Brand-conscious shoppers are twice as likely to spend more than price-conscious consumers: survey

Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.

Yearly Co sizing kit
E-Commerce

How Yearly Co. turned its custom-sized gold bangles into an $11.5 million business

The Nashville jewelry brand offers 11 sizes and says its custom fit strategy has helped fuel repeat purchases.

Claire's newly reimagined piercing experience
Stores

Why Claire’s is making one of its biggest operational investments in decades

Part of its Gen Alpha strategy, the retailer’s ~900 store overhaul combines clinical upgrades with selfie-ready experiences and a new approach to merchandising.

Holiday shopping
Consumer Behavior & Trends

Why retailers can’t wait until Black Friday to win over holiday shoppers

Per Pinterest tvScientifc, only 15% of consumers hold off on gift buying until Black Friday or Cyber Monday.