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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Owner Julian Kegel at Kegel's Inn
Stores

How one historic small business keeps its doors open after 100 years

After receiving a small business grant from American Express, Milwaukee-based Kegel’s Inn has focused on maintaining community presence and holding on to its traditions.

Black Friday deals signs inside a Walmart store.
Marketing

Shoppers are shopping, but brands are not marketing early enough: survey

New Omnisend data shows most retailers start their holiday campaigns after shoppers have already filled their carts.

Lyst Q3 index
Marketing

Who’s winning luxury right now?

Lyst’s Q3 hottest brands and products data crowns Saint Laurent, with Skims and COS shaking up the ranks.

Grown Brilliance flagship store in Soho, New York
Stores

Grown Brilliance bets on lab-grown diamonds to redefine what luxury and inclusivity look like

The founder of New York-based Grown Brilliance, Mumbai-born entrepreneur Akshie Jhaveri, has opened ~18 new retail locations across the US.

Shopping cart filled with gift boxes
Marketing

Americans are holiday shopping early to save—and to stay out of debt: survey

According to a recent Wallethub survey, 1 in 4 Americans were still paying off debt from the previous holiday season.

AI checkout agentic retail tech concept
Marketing

Consumers love using AI to shop, but retailers aren’t quite there yet: survey

According to a report by Shopify and Constructor, 68% of shoppers believe that retail website searches are in need of an upgrade.

Ebay Endless Runway show sign
E-Commerce

What’s eBay doing at Fashion Week?

The secondhand platform returned to NYFW with another iteration of its endless runway show in partnership with a series of designers.

grocery receipt consumer prices inflation
Marketing

52% of American shoppers are shopping to relieve stress: survey

A new study by Best Money found that 1 in 4 shoppers are in credit debt simply because of making several small purchases.

Andi Owen's remarks to employees captured on video.
Marketing

The do’s and don’ts of an effective brand apology

Experts weigh in on what differentiates a good brand apology from a bad one after a controversy.

Holiday shopping
Supply Chain

De minimis has ended and holiday sales will see an immediate impact

Experts told Retail Brew that price increases are imminent and retailers will see a shift in consumer purchasing patterns in the coming months.