Marketing
While luxury struggles, Ralph Lauren is selling more at higher prices
Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.
Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.
Marketing
What do Spotify and Depop have in common? A love for secondhand fashion.
The music platform has joined forces with Depop to dig into the closets of six emerging artists.
Consumer Behavior & Trends
Brand-conscious shoppers are twice as likely to spend more than price-conscious consumers: survey
Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.
E-Commerce
How Yearly Co. turned its custom-sized gold bangles into an $11.5 million business
The Nashville jewelry brand offers 11 sizes and says its custom fit strategy has helped fuel repeat purchases.
Stores
Why Claire’s is making one of its biggest operational investments in decades
Part of its Gen Alpha strategy, the retailer’s ~900 store overhaul combines clinical upgrades with selfie-ready experiences and a new approach to merchandising.
Consumer Behavior & Trends
Why retailers can’t wait until Black Friday to win over holiday shoppers
Per Pinterest tvScientifc, only 15% of consumers hold off on gift buying until Black Friday or Cyber Monday.
Consumer Behavior & Trends
How social media, value, and identity are shaping Gen Z shopping
From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.
Stores
Why Lalique thinks Japan is ready for its next chapter in luxury retail
The French luxury retailer’s president of its Japan operations told Retail Brew about its latest Osaka boutique.
Stores
How Cole Haan stays relevant after almost 100 years in business
In 2026, the heritage footwear retailers is leaning into versatility, sneakers, and lifestyle expansion as shoppers demand more value from every purchase.
Consumer Behavior & Trends
Holiday shoppers may head to stores this year, but retailers face cautious consumers
A new survey by Alchemer found that shoppers are leaning toward in-store purchases, though inflation, hidden fees and AI could all influence their choices.