Marketing
Why Levi’s made a big play for the Super Bowl
Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.
Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.
Marketing
Hosting a Super Bowl party may cost a pretty penny this year
Per Financebuzz, hosting a Super Bowl party will be 7.2% more expensive than in 2025 and 43.9% more expensive than 2020.
Marketing
Customers are more likely to forgive high prices over a bad customer experience: study
Per Havas CX, 59% of shoppers were likely to “abandon a brand” after a single bad experience.
Stores
At NRF, fashion retailers pushed AI-driven tech, but are consumers on board?
From Ralph Lauren to JD Sports, AI powered shopping assistants and partnerships were all the rage, but there may be a disconnect when it comes to young consumers.
Marketing
E-commerce orders jumped 147% last year, but growth stayed concentrated at the top: study
New data from Omnisend showed most online retail growth flowed to a small group of winners as shoppers became more intentional and harder to impress.
Stores
Three questions with Kenneth Cole’s new CEO
As Jed Berger takes the reins as CEO, his focus remains on growth, social impact, and expanding the women’s lifestyle business.
Stores
Year in review: The deals, departures, and disruptions that defined fashion in 2025
From mega mergers to designer musical chairs, fashion’s biggest moves played out like a reality show.
Stores
How one historic small business keeps its doors open after 100 years
After receiving a small business grant from American Express, Milwaukee-based Kegel’s Inn has focused on maintaining community presence and holding on to its traditions.
Marketing
Shoppers are shopping, but brands are not marketing early enough: survey
New Omnisend data shows most retailers start their holiday campaigns after shoppers have already filled their carts.
Marketing
Who’s winning luxury right now?
Lyst’s Q3 hottest brands and products data crowns Saint Laurent, with Skims and COS shaking up the ranks.