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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Coins being dropped in a piggy back
Consumer Behavior & Trends

Shoppers willing to go to financial extremes to afford holiday gifts this year

An Invoice Home survey found Americans are making financial trade-offs to keep the holiday spirit alive.

MyGemma engagement rings
Consumer Behavior & Trends

Can secondhand engagement rings actually become a thing? MyGemma thinks so.

CEO Andrew Brown says the platform’s engagement-ring business remains steady, supported by designer cachet and discounts on retail prices.

Trace x Shopfiy pop-up
E-Commerce

New marketplace urges shoppers to find the next owner before they buy

Trace, a “presale” platform, lets users arrange a resale or rental even before making the original purchase.

Kat the Label exterior
Stores

Why Kat The Label is making a bigger bet on the US market

The Australian lingerie brand is targeting 100% year-over-year US growth as it prepares to open its first permanent US storefront.

Rowan store exterior
Stores

How mall landlords helped shape Rowan’s new upscale piercing studios

The ear-piercing company is introducing private piercing suites and diamond jewelry as it expands into premium shopping centers.

Phone scanning QR code
Marketing

Nearly 95% of QR code scans come from just 5% of codes. What gets consumers to scan?

Per Scanova’s QR code benchmark, purpose-built product pages averaged more than seven times as many scans as standard website redirects.

On-stage session with TikTok Shop and Beachwaver at Shoptalk Fall
Shoptalk Fall

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

As retailers prepare for agentic commerce, executives across fashion, beauty, and tech said community, entertainment, and brand voice matter more than ever.

Photo collage showing a close up of a woman's legs wearing straight jeans and black high heels carrying a fancy purse, superimposed on the red Levi's logo.
Stores

Levi’s and M&S are pooling their power to solve fashion’s biggest climate challenges

Introduced at Climate Week, the Fashion Renewable Collaborative brings brands together for a shared approach to helping suppliers transition to renewable electricity.

Parsons’ fashion BFA program
Stores

Why fashion's biggest retailers want a seat in the classroom

Retailers are tapping fashion school students not only as future employees, but as sources of new thinking around products, marketing, accessibility, technology, and the future of retail.

graphic of a man moving a scale from frowning faces to  smiling faces on a brown background with a few clouds
E-Commerce

Retailers are asking for feedback but are shoppers feeling heard?

A new Quantum Metric study highlights a growing “listening gap” between collecting consumer feedback and responding to it.