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Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

Customers queuing up outside 260 Sample Sale
Stores

Inside 260 Sample Sale’s new store concept

Founders Assaf and Ariel Azani told Retail Brew about the cult-favorite sample sales’ rebranding into a permanent boutique known as Store260.

Someone holding a phone and scrolling on Etsy.
Consumer Behavior & Trends

3 in 4 Americans make impulse purchases while late-night shopping: survey

Younger consumers are the biggest late-night impulse shoppers, spending ~$541 a year on after-hours purchases, per CouponFollow.

The Hyundai Hi promotions
E-Commerce

Move over, faster checkout. This iconic South Korean department store wants shoppers to linger

The Hyundai Seoul’s new digital platform is designed to recreate the experience of wandering through a department store through curated content, creators, and personalized collections.

Wrangler toughlite jeans campaign
Stores

Why Wrangler believes lighter can still mean tougher with new denim technology

The brand spent roughly two years and thousands of durability tests developing Toughlite, a new fabric technology designed to deliver more comfort.

A stack of shipping boxes with money falling over them
Consumer Behavior & Trends

The era of paying extra for fast shipping may be fading: survey

New findings from ICSC signal shoppers are increasingly prioritizing savings over speed as shipping costs and return fees influence purchasing decisions.

Grocery shopping
Consumer Behavior & Trends

Value-driven consumers are reshaping China’s FMCG market

After a sluggish 2025, FMCG sales returned to growth in April, per Bain & Company.

Image from the Retail Brew IRL event
Stores

Why Coterie and Tecovas think stores matter more than ever

At Retail Brew's event, Coterie and Tecovas shared how physical retail supports discovery, drives loyalty, and boosts customer lifetime value.

Men's apparel shoes accessories organized on a flat surface
Consumer Behavior & Trends

Father’s Day shoppers trade physical gifts for experiences

According to PwC’s latest consumer poll, 70% surveyed thought fathers would prefer experiences and quality time over traditional gifts.

Marcella NYC designs
E-Commerce

How Marcella NYC went from an Etsy side hustle to one of the US’s fastest-growing fashion brands

Co-founders Andy and Siyana Huszar spoke with Retail Brew about building an accessible luxury American brand rooted in European manufacturing.

Cash App Wand
E-Commerce

Payment platform or accessories retailer? Cash App is blurring the lines with its latest product.

The Block-owned platform is introducing Cash App Tags, a new category of payment accessories designed to make spending more expressive than invisible.