Resale

Childrenswear subscription service Dopple enters resale market

Moms with young kids (one in two) plan to spend more on secondhand in the next 5 years, per ThredUp’s 2021 resale report.
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Dopple

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Another day, another company dipping its toes into secondhand: Childrenswear subscription service Dopple yesterday made the leap into resale in partnership with Treet, a resale-as-a-service company.

Fashion statement: Entering the resale market was pretty intuitive for Dopple. “Kids wear out clothes, so there’s just not as many cycles you can get,” CEO and co-founder Chao Wang told Retail Brew. “So that’s why renting is not great for kids. You’re not going to get as many turns as you would out of a…gown or something.”

  • With the new service, called ReDopple, anyone can purchase secondhand goods from Dopple’s 380+ brands—like Bonpoint and Rylee + Cru—while sellers can get 80% of the sale value in cash or 100% in credit to use at Dopple.

The big picture: Dopple is cashing in on a resale market that’s expected to reach $77 billion by 2025, according to a 2021 ThredUp report.

  • One in two moms with young kids plan to spend more on secondhand in the next five years, per ThredUp.

“We noticed there were all these Facebook buy, sell, trade, groups, and they’re mostly moms buying, selling, and trading these specific brands that we carry,” Wang said. “So we’re like, ‘Okay, there’s definitely an appetite for like slow fashion that has resale value.’”

+1: Read more about resale’s big picture in our Q&A with ThredUp CEO James Reinhart.—KM

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.