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Gen Z in five charts

Zoomers are estimated to have nearly $150 billion in spending power.
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My Unorthodox Life/Netflix via Giphy

· less than 3 min read

So many memes—oh, and reports—have been created to try and understand Gen Z. Retail Brew is taking a slightly different approach: Here are five charts that define the generation, who are estimated to have nearly $150 billion in spending power, and their consumer habits.

You can also see Morning Consult’s list of Gen Z’s 25 most-loved brands here.

+1: Gen Z is already reshaping retail product design, too. Click here to read why brands are saying goodbye to millennial minimalism.—GT


Hit different. If your brand wants to reach Gen Z, it’s time to ditch the judgment and listen. Get started with Edelman’s The Power of Gen Z, your guide to understanding this powerful group’s values and priorities—and getting their attention the right way. Learn more here.

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