Gen Z in five charts
Zoomers are estimated to have nearly $150 billion in spending power.
My Unorthodox Life/Netflix via Giphy
· less than 3 min read
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
So many memes—oh, and reports—have been created to try and understand Gen Z. Retail Brew is taking a slightly different approach: Here are five charts that define the generation, who are estimated to have nearly $150 billion in spending power, and their consumer habits.
You can also see Morning Consult’s list of Gen Z’s 25 most-loved brands here.
+1: Gen Z is already reshaping retail product design, too. Click here to read why brands are saying goodbye to millennial minimalism.—GT
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.