Coworking with Cynthia Matrullo

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Cynthia Matrullo might just have one of the best job titles we’ve featured thus far. She’s co-CEO and co-chief flower officer at Diane James Home, which sells its luxury faux floral arrangements in retailers like Bergdorf Goodman and Neiman Marcus, as well as direct-to-consumer.

How would you describe your job to someone who doesn’t work in retail? I motivate my team to produce the best faux floral arrangements in the marketplace. I make sure we have the product on hand to fulfill orders. I problem solve when issues arise with supply-chain disruptions, delays in production, and customer complaints. I’m basically a one-armed paperhanger!

One thing we can’t guess about your job from your LinkedIn profile? I keep the wheels on the bus going round and round.

What’s your favorite project you’ve worked on? A collaboration with [Estée Lauder-owned lifestyle brand] AERIN during the lockdown.

Which emerging retail trend are you most excited about this year, and why? People shopping in smaller, local retailers instead of department stores.

What’s your go-to coffee order? Trader Joe’s instant cold brew with Califia Farms almond milk, made at the office.

Worst piece of advice you’ve received? “That's not possible,” when it is absolutely possible if you believe in yourself.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? Jordache jeans and Jo Malone Basil and Neroli perfume.