Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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Keith Nealon is CEO of Bazaarvoice, a tech company helping 12,000+ brands and retailers leverage user-generated content.
How would you describe your job to someone who doesn’t work in retail? My job is to help retail customers supercharge their commerce efforts by harnessing the voice of the consumer at scale. This helps them to build better products, and gets them found in all the places their customers discover and purchase products.
One thing we can’t guess about your job from your LinkedIn profile? Every six months, my leadership team and I make funny videos that are remakes of scenes from famous movies (Anchorman: The Legend of Ron Burgundy and Talladega Nights: The Ballad of Ricky Bobby as examples). We use them to make our semi-annual all-hands meetings more entertaining.
What’s your favorite project you’ve worked on? I coach and mentor as part of our leadership development program. I really enjoy working with current and future senior leaders and seeing their impact grow over time.
Which emerging retail trend are you most excited about this year, and why? Internally, the convergence of marketing and commerce teams, and the greater collaboration of both. Externally, the “phygital” customer journey, which is the convergence of online shopping and brick-and-mortar experiences.
What’s your go-to coffee order? Oat milk hazelnut latte.
Worst piece of advice you’ve received? “Invest in Bitcoin,” last January.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? Then, it was the Rubik’s Cube. Now, it’s the iPhone.