Social Gathering: Scaling mini cupcakes, Gen Z’s shopping attitude, and Amazon emails

A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.

Double tap: Did you know there’s a liquidation store in Brooklyn, with prices ranging from 50 cents to just $9? (@newyorklocals on Instagram)

Make your day: Fashion writer Mandy Lee breaks down Q1’s top products (based on searches, purchases, and social tags). Her takeaway? The list skews toward basics as opposed to statement pieces, which she says may be a sign of economic uncertainty. (@oldloserinbrooklyn on TikTok)

Tune in: Glossy Editor-in-Chief Jill Manoff chats with Matt Kaness, CEO of online retail marketplace GoodwillFinds. Kaness, who was formerly CEO of ModCloth, explains GoodwillFinds’s business model, and says that Gen Z’s lack of stigma around shopping secondhand is allowing the company to scale profitably. (The Glossy Podcast)

Link up: Baked By Melissa founder Melissa Ben-Ishay reminisces on scaling her mini-cupcake business with the help of her dad, bulk eggs, and her very first direct report. (Melissa Ben-Ishay on LinkedIn)

Double LinkedIn duty: We figured two LinkedIn posts in one week was worth it to share this breakdown of Amazon’s email marketing function updates. The tool allows brands to communicate directly with consumers through Amazon, including by targeting specific audience segments with custom emails. (Alexander Swade on LinkedIn)