Retail

Coworking with Lindsey Peters

She’s retail and consumer goods industry lead at Celonis
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Lindsey Peters

less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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Lindsey Peters is retail and consumer goods industry lead at Celonis, a software company that works with companies like Kraft Heinz and Campari.

How would you describe your job to someone who doesn’t work in retail? Really simply put: I work with retail/CPG brands to help them transform their business processes. Celonis’s technology looks for inefficiencies to drive immediate cash impact across every part of a business’s processes; it’s my job to be a day-to-day partner to our retail customers so that our technology continues to address their ever-changing needs.

One thing we can’t guess about your job from your LinkedIn profile? Every day is different, but that’s what makes it so fun and engaging.

What’s your favorite project you’ve worked on? One of my favorite projects that I have worked on is creating our Retail and CPG Customer Community. When we started the forum almost a year ago, we only had about 12 customers attend. Now we have more than 40 customers from some of the world's most recognizable brands attending on a bi-monthly basis.

Which emerging retail trend are you most excited about this year, and why? Sustainability. Retailers are really starting to listen to customer demands, and we’re seeing retailers like Lululemon and Free People launch secondhand thrift options or resale programs. Sustainability presents a tough but exciting challenge for businesses; they have a business goal that customers really care about, but they need to meet the customer’s wallet where it is.

What’s your go-to coffee order? Depends on the place: When I am home, I love a latte from my local coffee shop, but when I am on the road, I am all about my Starbucks Chai tea latte.

Worst piece of advice you’ve received? A manager once told me I was too ambitious and to do less. Two years later, I surpassed them in rank and level. I believe hard work will always be rewarded.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? I’m not a big product girl, but when I was 15, I was probably rocking something from Abercrombie and Fitch. Today, I love supporting female-owned and operated retail brands like 12th Tribe and Cult Gaia.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.