CPG

The most popular and best-selling new products from 2022

Numbers Game: The numbers you need to know.
article cover

Francis Scialabba

· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

If you pay attention to our Friday Friend or Faux? section, you’ll know that there are some weird and wacky product launches just about every day. But it seems the cream does indeed rise to the top.

Market research firm Circana has released its 28th annual New Product Pacesetters report, detailing the top new product launches in food and beverage and nonfood.

  • These were the new products from last year that somehow overcame inflation and consumer demand hurdles to make an impression, bringing in a combined $6.8 billion in sales compared to $6 billion for 2021’s products.

The food and beverage products include Alani Nu, Dr Pepper Zero Sugar, Chick-fil-A sauces, Truly Punch, Truly Margarita Style, Mtn Dew Spark, Tattooed Chef, Red Bull Green Edition, Gatorlyte, and Topo Chico Hard Seltzer.

The nonfood products include BinaxNOW, Flowflex, Downy Light, quip, Dawn Ultra EZ-Squeeze, Mielle, Blue Tastefuls, Crest Whitening Emulsions, Febreze Unstopables Touch, and Huggies Special Delivery.

Chick-fil-A sauces ranked third among food and beverage products and brought in more than $140 million in sales last year. Plus, plant-based food and beverages made $411 million, more than double the number of products and dollar sales than the three years prior.

New healthcare products accounted for $1.8 billion in sales or 55% of all nonfood sales. It was a major bump from the 21% achieved in 2021, which highlights the heightened demand for home healthcare solutions during the pandemic, according to the report.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.