Marketing
Why this tampon startup is forging partnerships with women’s sports teams
Greta Meyer co-founded the brand as an undergraduate student, when she and her lacrosse teammates dreaded leaks.
Greta Meyer co-founded the brand as an undergraduate student, when she and her lacrosse teammates dreaded leaks.
New data from Numerator reveals which channels and retailers are finding success with owned brands.
Celebrity-owned beauty and food and beverage brands are catching eyes, but there’s more work to be done.
Prices also increased 3.3% YoY, lower than April’s 3.4% annual bump.
Gopuff is the latest to grow its owned brand assortment with its new Basically Premium line.
M&Ms. Spam. Gillette razors. How brands won over soldiers serving abroad.
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