Marketing
More companies could start leaning into Made in USA claims—but they have to do it right
The National Advertising Division of BBB National Programs helps regulate these “powerful” claims across the consumer products industry.
CPG
Marketing
Innovation, inclusivity key to brand loyalty for Tums-maker Haleon
US CMO Katie Williams shares the consumer healthcare CPG efforts that’ve kept shoppers coming back.
Supply Chain
Entrance interview: New Consumer Brands Association CEO shares big CPG’s top priorities
Melissa Hockstad has met with CBA members and HHS Secretary Robert F. Kennedy Jr. since joining in January.
Supply Chain
February inflation cooled slightly after January jump
While price increases slowed, the impact of tariffs looms.
Supply Chain
Retail trades speak out against Trump’s tariffs
Some groups representing agricultural and alcohol industries requested exceptions to the steep taxes.
Stores
CAGNY: CPGs bank on new consumer groups, innovation for future growth
Giants from Hershey to Coty shared their strategies for 2025 and beyond at the annual conference.
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