Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Retail marketing hits and misses from the past week.
Yogurt scribe for hire: A job posting from yogurt maker Chobani went viral after social media users saw the eye-popping salary on offer ($185,600–$278,400) to ghostwrite for the company’s CEO. Unfortunately for these prospective scribes of all things yogurt, Chobani is no longer accepting applications. (Chobani on LinkedIn)
Chip challenge gone wrong: Texas-based snack maker Paqui is pulling its extra-hot tortilla chip from stores after a teenager died while doing its “One Chip Challenge.” The company stated upfront that the challenge was explicitly not intended for kids, but that it noticed an uptick in teen use nonetheless. (Paqui on X, formerly known as Twitter)
Promotional confusion: Tesla Investor Sawyer Merritt shared an image on social media of a limited-edition McFlurry spoon based on the design of the Cybertruck, which Elon Musk said was “fake news.” Merritt then informed Musk that the promotion came from Tesla’s own verified Weibo page. (Sawyer Merritt on X)