E-Commerce

TikTok Shop allows brands to sell directly through 'shoppable content'

Retail marketing hits and misses from the past week.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail marketing hits and misses from the past week.

Social swap: In a social experiment sponsored by Heineken, former soccer players Jill Scott and Gary Neville swapped social media accounts to see if there was a gender bias in how users responded to their opinions. As a video shared by the beer maker shows, sexism apparently still runs rampant in the sports world. (Heineken on YouTube)

Tok till you drop: It just got easier to shop on TikTok. The video sharing platform has launched TikTok Shop, which gives brands the ability to sell directly through “shoppable content” and live streams, in the US. The company also plans to subsidize its sellers so they can offer steep discounts this Black Friday, in a direct challenge to major e-commerce platforms such as Amazon, per a Bloomberg report. A handful of brands are already touting the new offerings. (Love and Pebble on TikTok).

Ice Spicing it up: Dunkin’ is bringing some real star power to its latest ad campaign. Actor Ben Affleck and rapper Ice Spice co-starred in a 30-second spot promoting the chain’s new Ice Spice Munchkins Drink, which is the first to combine a baked item—pumpkin-flavored Munchkins—with frozen coffee. (Dunkin’ on Instagram)

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.