Retail marketing hits and misses from the past week.
Oogie Boogie Bacardi: The liquor brand Bacardi is going all in on the spooky season, with an ad campaign and commercial that looks like an outtake from the “Thriller” music video. The company also released a horror-themed Spotify playlist and is planning to release a Halloween-inspired AR lens on Snapchat. (Bacardi on YouTube)
Ad blockers: TikTokers are taking retailers such as Kroger and Walgreens to task for placing digital advertising displays on refrigerated food doors—a practice they say is making it harder to find items. (@cinema_singularity on TikTok)
#tubegirleffect: Sabrina Bahsoon (aka “Tube Girl”) became an overnight TikTok sensation after filming herself busting a move on the London Underground during her commute. Now her subway dance routines are going viral, and brands are trying to associate themselves with Bahsoon’s message of confident commuting. One such brand is Mac Cosmetics, which Bahsoon is now plugging. (Sabrina Bahsoon on TikTok)
Retail news that keeps industry pros in the know
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