Retail marketing hits and misses from the past week.
Coffee hacks: TikTok accounts are sharing tips on how to get deals on Starbucks drinks using the chain’s mobile app. One user found a way to cut 50% off the price for a venti iced coffee by keeping 25 cents in their loyalty member account, which unlocks the ability to customize a drink for free. (Sophia Celentano on TikTok)
Horrifying fast food: Two fast food chains have produced horror-themed ads that double as scary short films. Jack in the Box released an 8-minute “thriller” called “Feeding Time” to introduce its new Angry Monster Tacos, with credits from the Hollywood screenwriters behind American Horror Story: 1984, Servant and the Saw franchise. Burger King, meanwhile, released a short called “The Call” to promote its ghost pepper Whopper and chicken fries. (Jack in the Box and Burger King on YouTube)
Price swings: Amazon’s two-day Prime Day event on Oct. 10–11 offered sizable discounts for members, but some social media users are alleging that the brand raised some prices prior to the event. One Reddit user noted that many of the so-called sales items were the same price as they were weeks ago. (Majikku0317 on Reddit)
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