Retail marketing hits and misses from the past week.
Walmart gets mean: The cast of Mean Girls, including Lindsay Lohan, Amanda Seyfried, and Lacey Chabert, have reunited for a Walmart Black Friday spot that promotes deals available from November 8 through Cyber Monday. The team-up inspired one user to ask Walmart to put some money behind a sequel. [Lindsay Lohan on YouTube]
Spirit says goodbye: Costume outlet Spirit Halloween gave the spooky season a ghoulish send-off on TikTok that featured a skeleton clawing longingly at the “We’re hiring” sign of a now-closed location. Although not everyone thinks the chain should close its doors post-Halloween, with some users responding “MAKE IT A YEAR ROUND STORE” and “OPEN STORES ALL YEAR LONG.” [Spirit Halloween on TikTok]
TikTokers’ first kiss: Beauty brand Eos is encouraging TikTok users to share the story of their first kiss and then give it another shot with a fresh application of Eos lip balm. The campaign inspired some longtime couples to restage their first kiss. [Meet Cutes NYC on TikTok]
Retail news that keeps industry pros in the know
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