Walmart reunites cast of 'Mean Girls' for Black Friday ad
Plus, Eos asks TikTokers to share their first-kiss stories.
• less than 3 min read
Retail marketing hits and misses from the past week.
Walmart gets mean: The cast of Mean Girls, including Lindsay Lohan, Amanda Seyfried, and Lacey Chabert, have reunited for a Walmart Black Friday spot that promotes deals available from November 8 through Cyber Monday. The team-up inspired one user to ask Walmart to put some money behind a sequel. [Lindsay Lohan on YouTube]
Spirit says goodbye: Costume outlet Spirit Halloween gave the spooky season a ghoulish send-off on TikTok that featured a skeleton clawing longingly at the “We’re hiring” sign of a now-closed location. Although not everyone thinks the chain should close its doors post-Halloween, with some users responding “MAKE IT A YEAR ROUND STORE” and “OPEN STORES ALL YEAR LONG.” [Spirit Halloween on TikTok]
TikTokers’ first kiss: Beauty brand Eos is encouraging TikTok users to share the story of their first kiss and then give it another shot with a fresh application of Eos lip balm. The campaign inspired some longtime couples to restage their first kiss. [Meet Cutes NYC on TikTok]
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About the author
Alex Vuocolo
Alex covers big box chains, discounters, and specialty retailers with a focus on store operations, supply chains, and retail economics.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.