These CPG brands are reportedly exploring a sale

The year is shaping up to be a big one for M&A deals and potential IPOs, particularly within beauty and food and beverage. Just within the last two weeks, a slew of buzzy brands have reportedly started laying the groundwork for potential sales—some with hefty price tags. These are the ones to know:

Rare Beauty: Selena Gomez’s cosmetics brand is mulling a sale or IPO with a valuation of $2 billion, sources told Bloomberg last week. Since its founding in 2020, the brand has gone viral for its hyper-pigmented liquid blushes and emerged as one of the leaders in the celebrity beauty brand craze. It amassed $400 million in net sales annually as of February, per the Business of Beauty, and has hired Goldman Sachs and Raymond James to advise on its potential moves.

Glossier: After two years of change, including naming new CEO Kyle Leahy and making its wholesale debut at Sephora, the beauty brand tapped Morgan Stanley to look at options for a sale or IPO, WWD reported this week. The outlet said Glossier’s annual sales are about $275 million, per industry sources.

Merit Beauty: With sales north of $100 million, the cosmetics maker has brought on Goldman Sachs to look at deal options, per WWD. The move comes after former global president of MAC Cosmetics Philippe Pinatel took over for founder Katherine Power as CEO of the brand last month.

OSEA: The clean skincare brand hired Raymond James to explore options for a deal, sources shared with WWD this week. The brand’s annual net sales are around $100 million those sources said. Cavu Venture Partners took a minority stake in the brand in 2020.

Spindrift: The Massachusetts-based sparkling water brand is exploring a potential sale, sources told Bloomberg this week. The company brings in over $300 million in annual sales, per the outlet, and has raised over $70 million in funding, including a $29.8 million round in 2020. Its investors include VMG Partners, KarpReilly, and Prolog Ventures.

Chosen Foods: Private equity firm Butterfly Equity is exploring the sale of avocado-based food company Chosen Foods, after taking a majority stake in the brand in 2021, Reuters reported last week. A sale could value the company at $600 million, the outlet said, and it’s hired Morgan Stanley and Bank of America to evaluate options.