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Hawaiians and Californians are paying the most for their coffee drinks

Toast’s Q1 restaurant trends report also tracks breakfast, where results among 20 cities are scrambled.
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Twin Peaks/ABC

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If the pursuit of, as Dale Cooper put it, a "damn fine cup of coffee" is a national pastime, so too is the self-flagellation over how much we’d save if we stopped ordering it from baristas.

Now Toast, the digital technology platform for restaurants, is out with its latest Restaurant Trends report, and it pores over the pour-over, analyzing which states charged the most for their coffee drinks in this year’s first quarter.

Not that it’s a contest anyone wants to win, but…the winner is Hawaii, where the average price of a latte was $6.69 (national average: $5.46), while a standard, regular coffee was $4.89 (national average: $3.08). Second was California, where a latte went for $5.84 and a regular coffee for $3.88. If you think you could handle all the glitz, move to Nebraska, which had the cheapest regular coffee in the country, at $2.12, although a latte was 3 cents over the national average, at $5.49.

Breakfast serial: While coffee drinks can offer ample caloric content, it doesn’t hurt to start the day with solid food, too, and Toast analyzed data for Q1 breakfast transactions in 20 cities.

The three cities where breakfast was growing like—what else?—hotcakes were Minneapolis (up 8% year over year), New York (6%), and Chicago (5%). The smell of bacon was less pronounced, though, in Philadelphia and Denver (both down 4%); and in Houston, Austin, and Washington, DC (all three down 3%).

In those 20 cities, Saturday breakfast volume increased by 6% YoY, while Sunday was flat. Weekdays were mixed: down on Mondays by 4%, Tuesdays by 2%, and Fridays by 1%, while up on Wednesday by 1% and flat Thursday.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.