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Nim Sharon is VP of business development at consumer intelligence platform NielsenIQ.
How would you describe your job to someone who doesn’t work in retail? I provide retailers and brands with insights into what’s selling, who’s buying, where, and why—the crystal ball for consumer behavior.
One thing we can’t guess about your job from your LinkedIn profile? Despite NielsenIQ having 8,000 employees, my team is small—we’re at ground zero, building out North American expansion from the ground up!
What’s your favorite project you’ve worked on? Working with some of the world’s largest consumer brands and helping them understand new growth channels. Fascinating to see growth of D2C and TikTok Shop provide new opportunities for established brands.
Which emerging retail trend are you most excited about right now, and why? Fascinating to see how retailers are leveraging AI to analyze consumer preferences and tailor recommendations specifically to me.
What’s your go-to coffee order? Venti Americano with a Skim Topper.
Worst piece of advice you’ve received? “To save time in the morning, sleep in your work clothes.”
What was your favorite retail product when you were 15, and what’s your favorite retail product now? Fifteen years ago, it was the Canon PowerShot 600! I took it everywhere with me! Today, my favorite retail product is my Oura smart ring. It reminds me that I need to sleep more.