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Hot Topic: Costco should keep making alleged Lululemon dupes, say 81.9%

Plus, will cane-sugar Coke boost sales for the company?

A model of Costco pants that Lululemon claims are dupes.

Costco

less than 3 min read

Coca-Cola announced that in the fall it will introduce a version of Coke that’s sweetened with cane sugar as an alternative to its version sweetened with corn syrup.

You tell us: Do you think the new cane-sugar version of Coke will increase the company’s cola sales overall, or will it be a wash because some fans who drink the corn-syrup version will just switch? Cast your vote here.

Circling back: Last time, we told you about Lululemon’s lawsuit alleging that some of Costco’s Kirkland private-label products are dupes of popular Lululemon designs, and that as a result, Costco has “unlawfully traded” on Lululemon’s IP. We asked if you thought, as Lululemon argued, that Costco should stop making the products alleged to be dupes.

Most of you seemed to think that Lululemon’s claim was like what many wear its clothing for: a stretch. More than 8 out of 10 (81.6%) of respondents said Costco should keep making what Lululemon claims are dupes, while 18.4% said Costco should knock it off when it comes to knock-offs.—AAN

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.