Tariffs are costing American shoppers $12.2 billion monthly: survey

Tariffs are making a huge dent in US consumers’ budgets—$12.2 billion worth, to be exact, a new survey found.

Per Omnisend’s latest research that included responses from 1,200 US adults, Americans are now spending about $47 extra per person on a monthly basis.

• Meanwhile, 1 in 7 shoppers is spending $100 or more per month.

“You won’t see a ‘tariff’ line at checkout—you feel it in the grocery total, the back-to-school cart, and the small online orders that now cost a bit more to bring to your door,” Marty Bauer, e-commerce expert at Omnisend, said in a statement. “For most families, it just means less breathing room at the end of the month.”

Of course, there are some areas where consumers are feeling the pinch more than others.

• 66% of those surveyed noted they’ve seen prices shoot up since the tariffs, particularly when it comes to retailers such as Amazon (34%), Temu (30%), and Walmart (27%).

Meanwhile, Temu and Shein have felt the impact of the end of the de minimis loophole more than most.

• 68% of shoppers said they had cut down or completely stopped shopping from Temu and Shein when the Chinese marketplaces lost their price advantage.

Instead, 23% said they had already bought or were looking to buy from countries like Canada or Mexico in order to circumvent “price shocks.”