Coworking with Miller McCoy

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

Miller McCoy is CEO and owner of branding and merchandising agency Limitless Manufacturing.

How would you describe your job to someone who doesn’t work in retail? I build brands from the ground up for creators, celebrities, and entertainment companies. My team handles everything behind the scenes—from designing and producing the products to building the website, fulfilling orders, and running customer service—so our partners can focus on growing their audience while we turn their ideas into real businesses.

One thing we can’t guess about your job from your LinkedIn profile? Most people don’t realize I personally help negotiate manufacturing deals in China one day, and script marketing content for a celebrity the next. It’s a mix of logistics, branding, and chaos—and I love it.

What’s your favorite project you’ve worked on? Our first international tour. We were broke, scrappy, and too young to rent a car in any country except France (which wasn’t even our destination). That trip tested everything. I left with more bruises, memories, and lessons than any other project I’ve ever done.

Which emerging retail trend are you most excited about right now, and why? Western wear is having a major resurgence—but this time, it’s blending with high fashion, streetwear, and even luxury. I’m excited because it’s not just a trend; it’s an aesthetic movement rooted in Americana, nostalgia, and identity. It’s versatile, emotional, and has global appeal.

What’s your go-to coffee order? Black coffee or an Americano with an extra shot.

Worst piece of advice you’ve received? Being from Iowa, the infamous quote from the movie Field of Dreams: “If you build it, they will come.” The truth is, no one comes unless you market it, sell it, and hustle every single day to get it seen.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? When I was 15, I worked at Zumiez in Iowa and was obsessed with their jogger pants—they made me feel like I was part of something cooler than my cornfield hometown. These days, I’m all about simplicity: a perfectly fitting black or white tee is my go-to. Fit and feel beat logos every time.