Rithum

 can help you strengthen your operations with better data accuracy and smarter automation. 

Rithum_RBott_Oct25

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

retailbrew.com

Retail Brew

Hey, I think you should give Retail Brew a read. It's an awesome newsletter that delivers the most relevant retail industry news. You'll get it every weekday, plus it only takes 5 minutes to read. Give it a try by subscribing using my personal invite link below!

Join me in staying up-to-date with all the latest retail trends, product news, and more with Retail Brew.

Fragmented data isn’t simply an inconvenience for marketers. It can, in fact, result in wasted ad dollars and even worse, frustrated consumers who have more choices than ever before to switch to another brand. By unifying customer data, smart retailers and marketers have seen significant gains in efficiencies that have allowed them to spend smarter, improve the customer experience and increase retention.

Join Retail Brew and industry experts as they shed light on how identity resolution can maximize efficiencies and lower acquisition costs. Learn how to reduce wasted spend, improve conversion rates and maximize retention.

: Learn how identity resolution can help eliminate duplication and decrease wasteful marketing spend.

Discover how using data responsibly can improve the user journey for both first time customers and repeat buyers.

: Utilize real-time insights to reach the right people at the right time.

Speakers

Questions?

Fragmented data wastes spend and frustrates customers, while unified data drives smarter marketing and loyalty. Join Retail Brew and Wunderkind to explore how identity resolution boosts efficiency, cuts costs, and strengthens retention.

Spend Smarter: Making Every Marketing Dollar More Efficient

Alex Vuocolo

 to take the company private, EA is getting tactical with an early update on the status of its latest blockbuster.

The video game giant announced last week that 

 saw the “biggest opening ever” in the franchise’s history, selling more than 7 million copies in the first three days since the launch.

The announcement also came with promises of more content to come, as EA positions 

 to “become a cornerstone of our vision for dynamic, continually expanding experiences where community engagement shapes the future of play,” CEO Andrew Wilson told shareholders in July.

Later in that same earnings call, Wilson said the game ”isn’t just a product,” and that “we’re really building out 

This tracks with an industry-wide trend in which non-mobile subscriptions such as Nintendo Switch Online, PlayStation Plus, Xbox Game Pass, and World of Warcraft are driving sales. According to Circana, the category was up 21% from last year.

 is off to a strong start,” Mat Piscatella, senior director and video game industry expert at Circana, told Retail Brew via email, and “should finish among Q4’s bestselling premium video games this holiday.”

What does all this mean for the video game market overall as it heads into Q4?

“We’ll have to see how well these compare to last year’s bestsellers during the Q4 period such as 

Earlier this year, Circana forecast a 4.7% YoY decline in spending across video game hardware, content, and accessories in 2025. Now its outlook is more optimistic.

“I can certainly see a path to year on year spending growth,” Piscatella said, although he added a good portion of this can be attributed to higher pricing.

He said that the industry may hinge on factors other than EA’s latest hit, including whether the Nintendo Switch 2 performs well or how Activision’s 

Outlook for 2025 video game sales brightens

EA’s Battlefield 6 sees “biggest opening ever,” and the video game industry overall could have a stronger year than expected.

Retail news that keeps industry pros in the know