Enterprise, interrupted: How to scale without slowing down

TOGETHER WITH

Build your big ideas. Genimex helps brands streamline their product development processes without needing to rethink their entire org chart. They combine design, engineering, and manufacturing to help your ideas move faster from brain to build.

Brands aren’t struggling to launch products due to a lack of talent, ideas, or resources. Nope—established and growing brands actually have enough headcount, with the expertise and infrastructure they need.

So what are they missing?

Well, sometimes the systems that power established and growing brands end up being the very systems that slow them down. Because those layers and layers of approvals—along with siloed departments and extra-long development processes—can make a product development cycle take forever.

We teamed up with Genimex to break down this product development problem and offer a simple solution.

The enterprise trap

Growth is great, until it gets in the way of your organization’s product development cycles.

When your org grows, you start setting up processes to manage teams and ensure a certain standard. Once a li’l bit of time passes, though, those processes start to get in the way.

Too many approvals, too little time: Established and growing brands tend to pass their product decisions through soooo many layers. We’re talkin’ design, engineering, sourcing, compliance, finance, executives…phew, the list goes on and on. Each layer helps protect the quality of the product, but it also really slows down the entire process.

Say no to silos: Another downside to having all these teams and layers? They start to operate independently of each other, with their own priorities, workflows, and timelines. When these teams don’t communicate or can’t get on the same page, well, the product timeline takes the hit.

The big bottleneck: Not to point any fingers, but one team in particular can slow down the production process by a lot. And that’s the engineering team. Engineering is where a product goes from idea to reality, but for many organizations, engineering bandwidth is super limited. As your product launches ramp up, so do the engineering bottlenecks.

The outside factor: Even outside of your organization, you can run into problems when you rely on multiple vendors, from design to manufacturing. Each new vendor adds another layer of complexity and coordination that needs to be handled. And while this can seem simple at first, each vendor you add to the production process makes it a little more complicated every time.

What’s an established and growing brand to do? We can think of one simple solution.

The partnership solution

Welcome to the fast lane, friends. When those bottlenecks, processes, and complexities start coming for your organization’s production process, there’s only one thing to do: Simplify, simplify, simplify.

That’s where Genimex comes in. They work with enterprise and growing brands to simplify their production processes by combining design, engineering, and manufacturing under one roof—all while maintaining a high standard of quality. Here’s how they do it.

Faster together: Genimex gets it. They know that fewer problems tend to pop up when teams work together from the jump. When your design and engineering teams work closely together, you get consistent quality every single time—plus, waaaaaaay less miscommunication and redundant work.

Keep it movin’: Your brand might have the know-how, but you might not always have the bandwidth or the manufacturing expertise for your project managers to keep your product moving along the path to development. Genimex can help you keep on trucking by tracking approvals, managing timelines, and flagging issues as soon as they pop up.

Straight to the source: Genimex will help you find the most cost-effective and realistic options from day one. They supply the technical knowledge to speed product development from concept to production. A strong idea is a great place to start, but having the right technical knowledge is what will carry your idea through to successful production.

Go global: Genimex has a multiregional manufacturing footprint, which means their global manufacturing footprint spans many different regions across China, Southeast Asia, and South Asia. That’s how they help you spread risk, stay flexible, and keep your product headed for the finish line—even when hiccups occur.

Skip the 101: Genimex has been around the manufacturing block, so they’ve got mixed-material, electronics, cut-and-sew, and formulated goods expertise across a wide range of consumer product industries. That know-how means you can explore new product verticals without the learning curve.

Cut the complexity

The verdict is in: Established and growing brands aren’t facing a creativity or capability crisis. They’re facing a complexity crisis—with too many layers of approvals, siloed teams, and extra-complicated vendor networks.

But that doesn’t mean you need to blow up your entire org chart to handle those bottlenecks. You just need an integrated partner, like Genimex, that can handle design, engineering, and manufacturing to help your brand move faster and get your product to market.