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Andrew Adam Newman

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 against Costco alleging that some of its Kirkland private-label products are dupes of popular Lululemon designs. The suit claims that with its knockoffs, Costco has “unlawfully traded” on Lululemon’s work and reputation. Lululemon is suing for Costco to stop making the products and for an unnamed amount of monetary damages.

Should Costco stop making products that Lululemon claims are dupes? 

, we told you about how AMC, like some of its competing movie chains, would start showing commercials during the once-commercial free “platinum spot,” when the lights go down after the previews, which themselves are preceded by commercials. So we asked if you thought there were too many commercials at movie theaters, and more than 9 out of 10 (92.1%) of you thought that there are, while just 7.9% of you don’t think so.

Too many commercials at the movies, say 92%

Plus, Should Costco stop making products that Lululemon claims are dupes?

Hot Topic: Too many commercials at the movies, say 92%

Wouldn’t it be nice if, after all those bills, you opened up an envelope from the electric utility or oil company and it was a…

That is, in essence, what’s happening with retail media these days. Advertising, which for generations had strictly been an expense for major retailers, is now a major source of revenue, as brands dig deep to advertise on retailers’ e-commerce sites and apps to get better exposure with shoppers searching and browsing.

Retail media is here to stay, and it’s growing:

Retail media spending amounted to an estimated $101 billion in 2022 and is projected to grow to $160 million by 2027, according to 

Retail media spend accounted for 18% of digital ad spending and 11% of all ad spending last year, Group M found.

 from Skai, an omnichannel marketing platform, suggests that retail media is still growing like gangbusters:

Spending on retail media in Q3 grew 10% over Q2.

Retail media impressions increased 6% QoQ and 9% YoY.

Clicks on retail media ads grew 3% QoQ and 12% YoY.

The data is based on about $9 billion in advertising spend on the Skai platform over the last five quarters, encompassing brands with retail media programs like Amazon, Walmart, Instacart, and Kroger.

“So far 2023 has been remarkably consistent in that advertisers are continuing to grow spending in the key walled garden publishers from month to month and from quarter to quarter,” Chris Costello, senior director of marketing research at Skai, said in a statement.

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Hot Topic: Too many commercials at the movies, say 92%

Retail media spending grew 10% in Q3: report

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