Apparel

Peter Hawkings at a Tom Ford show
Operations

Peter Hawkings’s exit from Tom Ford signals a challenging time for execs in luxury

After just a year as creative director, Hawkings abruptly left his role.

Jeena Sharma
Kizik's Soho pop-up shop
DTC

DTC brand Kizik embraces gradual expansion into wholesale, brick-and-mortar

The DTC shoe brand is expanding its wholesale and brick-and-mortar presence in a play to make demand more predictable.

Alex Vuocolo
A family and their dog wear matching Grinch pajamas.
Marketing

A short, cozy history of family pajamas

How matching PJs grew from a Hanna Andersson novelty 30 years ago to a retail juggernaut.

Andrew Adam Newman
A group of children and adults gathers around a fire in a barrel in an Eastern Mountain Sports parking lot.
Marketing

Why Eastern Mountain Sports just hosted hundreds of overnight campers in its parking lots

Emerging from ownership changes and store closures, the brand is growing again with an anti-elitist campaign.

Andrew Adam Newman
Models wear sweatshirts from Fruit of the Loom's new Conversation Stoppers line. One says "I'm voting to not talk politics"; the other says, "If I wanted to talk about my ex, we'd still be together.
Marketing

How two brands are taking a non-traditional approach to hooking younger consumers this Thanksgiving

Butterball facilitates Friendsgivings, while Fruit of the Loom takes on awkward Thanksgiving conversations.

Andrew Adam Newman
The orange exterior of Sorel's pop-up store in Williamsburg, Brooklyn.
Stores

Inside the opening party for Sorel’s pop-up store in Brooklyn

It was a scene, but much happened behind the scenes, too.

Andrew Adam Newman

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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