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Sephora makeup section in store featuring Kulfi
Stores

Sephora global chief merchandising officer: ‘The business of beauty is better off with more diverse voices’

Priya Venkatesh spoke to Retail Brew to reflect on the past decade of the beauty retailer’s Sephora Accelerate program.


A portrait of Samantha Diamond, co-founder and CEO of Bird&Be, a wellness brand selling prenatal vitamins and at-home fertility tests
Stores

Coworking with Samantha Diamond

She’s co-founder and CEO of Bird&Be.


Claire's store exterior
Marketing

How Claire’s new C-suite hire is making the tween retailer a ‘life moment retail destination’

New chief brand officer, Nike and Athleta vet Michelle Goad, is helping lead the retailer’s turnaround after its acquisition.


Lip balm, lipstick, and a brush on marble columns
Supply Chain

Cosmetics companies are preparing for the end of their products’ lives

How L’Oréal and the Estée Lauder Companies are getting ahead of “extended producer responsibility” laws that target plastic packaging.


Sabrina Carpenter in Mars Pringles Super Bowl commercial
Marketing

CPG ads are taking over the Super Bowl this year

Mainstays like PepsiCo and Hellmann’s will air ads during the Big Game, alongside newcomers like Kinder Bueno, Liquid I.V., Svedka, and Manscaped.


Personal Day acne skincare products
Stores

Entrance Interview: Personal Day’s new CEO on the skin care brand’s move from social commerce success to brick-and-mortar retail

Amanda Domaleczny—a vet of Too Faced, Drybar, and Tula—takes on her first chief exec role at the skin care brand co-founded by actress Lili Reinhart as it expands in retail.


Beyoncé Knowles-Carter celebrates launch of Cécred at Ulta Beauty
E-Commerce

The rise of agentic commerce could shift retailers’ focus to products

Exclusive brand partnerships are becoming core to Ulta Beauty’s strategy to engage consumers using AI to shop, CEO Kecia Steelman said at NRF.

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