Stores
The deals, channels, and turnarounds that defined the beauty industry in 2025
From E.l.f.’s $1 billion purchase of Rhode to Ulta Beauty’s new strategy, the industry saw a number of shifts this year.
Beauty
Stores
Breaking down Bath & Body Works’s struggles and turnaround strategy
The fragrance retailer is combatting lackluster sales by cutting its assortment and selling on Amazon.
Stores
Beauty sales pick up in Q3, signalling strong holiday performance
Mass and prestige saw sales jump, highlighted by prestige hair and mass fragrance.
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Marketing
How Estée Lauder’s Too Faced created its first AI ad campaign with Adobe
AI tools to enhance content, video, and photography are becoming one of the top use cases for generative AI.
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Stores
How the firm behind the Lids turnaround is executing a Claire’s comeback
Ames Watson, the firm behind the Lids turnaround, is hoping to use a similar playbook to return the tween accessory and ear-piercing destination to prominence.
Marketing
Sephora, Condé Nast announce new creator-led storefronts
The storefronts, which let consumers checkout directly on the platforms themselves, will compete with LTK and ShopMy as well as Amazon Storefront.
Supply Chain
As tariffs heat up, wellness retailer Apothékary is lowering prices
Shizu Okusa, founder and CEO, told Retail Brew that bundling and offering free gifts have proven to be invaluable strategies for the brand amid a challenging trade climate.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
