Marketing
At Ulta Beauty World, a ‘marketer’s dream come true’
The second iteration of the beauty retailer’s viral event held in Orlando, Florida, this month showcased massive beauty hauls’ ability to strengthen brand and consumer connections.
Beauty
Stores
Sephora global chief merchandising officer: ‘The business of beauty is better off with more diverse voices’
Priya Venkatesh spoke to Retail Brew to reflect on the past decade of the beauty retailer’s Sephora Accelerate program.
Stores
Coworking with Samantha Diamond
She’s co-founder and CEO of Bird&Be.
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Marketing
How Claire’s new C-suite hire is making the tween retailer a ‘life moment retail destination’
Its new chief brand officer, Nike and Athleta vet Michelle Goad, is helping lead the retailer’s turnaround after its acquisition.
Supply Chain
Cosmetics companies are preparing for the end of their products’ lives
How L’Oréal and the Estée Lauder Companies are getting ahead of “extended producer responsibility” laws that target plastic packaging.
Marketing
CPG ads are taking over the Super Bowl this year
Mainstays like PepsiCo and Hellmann’s will air ads during the Big Game, alongside newcomers like Kinder Bueno, Liquid I.V., Svedka, and Manscaped.
Stores
Entrance Interview: Personal Day’s new CEO on the skin care brand’s move from social commerce success to brick-and-mortar retail
Amanda Domaleczny—a vet of Too Faced, Drybar, and Tula—takes on her first chief exec role at the skin care brand co-founded by actress Lili Reinhart as it expands in retail.
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