Supply Chain
Cosmetics companies are preparing for the end of their products’ lives
How L’Oréal and the Estée Lauder Companies are getting ahead of “extended producer responsibility” laws that target plastic packaging.
Beauty
Marketing
CPG ads are taking over the Super Bowl this year
Mainstays like PepsiCo and Hellmann’s will air ads during the Big Game, alongside newcomers like Kinder Bueno, Liquid I.V., Svedka, and Manscaped.
Stores
Entrance Interview: Personal Day’s new CEO on the skin care brand’s move from social commerce success to brick-and-mortar retail
Amanda Domaleczny—a vet of Too Faced, Drybar, and Tula—takes on her first chief exec role at the skin care brand co-founded by actress Lili Reinhart as it expands in retail.
E-Commerce
The rise of agentic commerce could shift retailers’ focus to products
Exclusive brand partnerships are becoming core to Ulta Beauty’s strategy to engage consumers using AI to shop, CEO Kecia Steelman said at NRF.
Stores
What’s next for the beauty industry in 2026
Efficacy will be key as consumers shift their shopping behaviors.
Stores
The deals, channels, and turnarounds that defined the beauty industry in 2025
From E.l.f.’s $1 billion purchase of Rhode to Ulta Beauty’s new strategy, the industry saw a number of shifts this year.
Stores
Breaking down Bath & Body Works’s struggles and turnaround strategy
The fragrance retailer is combatting lackluster sales by cutting its assortment and selling on Amazon.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
