Marketing
Ulta, Target lose beauty share with teens, while Bath & Body Works mounts a comeback
Teens engagement with retailers’ loyalty programs proves teen beauty is “not a one takes all market,” according to Piper Sandler.
Beauty
Stores
How Bath & Body Works creates 200 scents a year
Its SVP of merchandising shares the retailer’s strategy for fragrance development.
Stores
Glow Recipe co-founders on their biggest learnings and advice for women of color in beauty
Korean-American co-founders Sarah Lee and Christine Chang believe “yes is not always the right answer.”
Stores
Before Ulta Beauty halted its Target expansion, Target employees saw problems first
Target’s high shoplifting rates and failure to adequately staff its Ultas may be contributing factors.
Marketing
Inside the brand refresh core to Olaplex’s new strategic vision
Olaplex CMO Katie Gohman details efforts from retail merchandising to ad spots aimed at establishing a stronger connection with consumers.
Stores
Ulta Beauty to pause Target shop-in-shop expansion this year
CEO Kecia Steelman said the two retailers will work to “drive efficiencies and leverage the learnings” from the three-year partnership.
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